Understanding of guest behavioral intentions in peer-to-peer accommodation sector

The purpose of this study is to investigate the antecedents of guests’ behavioral intentions in Malaysia’s peer-to-peer (P2P) accommodation industry. This study focused on the effects of physical and social environment on guest emotions, satisfaction, and subsequently on guest’s behavioral intention...

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Main Authors: Ye, Ye, Ali, Laiba, Foong, Yee Wong, Siew, Imm Ng, Lim, Xin-Jean
Format: Article
Published: Frontiers Research Foundation 2022
Online Access:http://psasir.upm.edu.my/id/eprint/102531/
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author Ye, Ye
Ali, Laiba
Foong, Yee Wong
Siew, Imm Ng
Lim, Xin-Jean
author_facet Ye, Ye
Ali, Laiba
Foong, Yee Wong
Siew, Imm Ng
Lim, Xin-Jean
author_sort Ye, Ye
building UPM Institutional Repository
collection Online Access
description The purpose of this study is to investigate the antecedents of guests’ behavioral intentions in Malaysia’s peer-to-peer (P2P) accommodation industry. This study focused on the effects of physical and social environment on guest emotions, satisfaction, and subsequently on guest’s behavioral intentions towards P2P accommodation. The proposed research framework was developed based on Stimulus-Organism-Response model. Partial Least Square Structural Equation Modeling (PLS-SEM) was used to examine the proposed hypotheses. Data were collected from 476 foreign visitors who stayed at P2P accommodations in Malaysia using online survey. The findings demonstrated that the P2P accommodation’s social and physical environment had a positive impact on guest satisfaction and emotions, while both satisfaction and emotions had significant impact on guest behavioral intentions. The findings also extend the applicability of the S-O-R theory in P2P accommodation context. In practice, both the physical and social environments are important stimuli cues to induce favorable level of organism factors, i.e., satisfaction and emotions. While behavioral intentions acted as the response factor in examining visitor’ responses towards P2P accommodation. All in all, this study emphasizes how crucial it is to emphasize on the external and internal factors when encouraging positive response in P2P accommodation platforms.
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institution Universiti Putra Malaysia
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spelling upm-1025312024-03-14T04:34:10Z http://psasir.upm.edu.my/id/eprint/102531/ Understanding of guest behavioral intentions in peer-to-peer accommodation sector Ye, Ye Ali, Laiba Foong, Yee Wong Siew, Imm Ng Lim, Xin-Jean The purpose of this study is to investigate the antecedents of guests’ behavioral intentions in Malaysia’s peer-to-peer (P2P) accommodation industry. This study focused on the effects of physical and social environment on guest emotions, satisfaction, and subsequently on guest’s behavioral intentions towards P2P accommodation. The proposed research framework was developed based on Stimulus-Organism-Response model. Partial Least Square Structural Equation Modeling (PLS-SEM) was used to examine the proposed hypotheses. Data were collected from 476 foreign visitors who stayed at P2P accommodations in Malaysia using online survey. The findings demonstrated that the P2P accommodation’s social and physical environment had a positive impact on guest satisfaction and emotions, while both satisfaction and emotions had significant impact on guest behavioral intentions. The findings also extend the applicability of the S-O-R theory in P2P accommodation context. In practice, both the physical and social environments are important stimuli cues to induce favorable level of organism factors, i.e., satisfaction and emotions. While behavioral intentions acted as the response factor in examining visitor’ responses towards P2P accommodation. All in all, this study emphasizes how crucial it is to emphasize on the external and internal factors when encouraging positive response in P2P accommodation platforms. Frontiers Research Foundation 2022 Article PeerReviewed Ye, Ye and Ali, Laiba and Foong, Yee Wong and Siew, Imm Ng and Lim, Xin-Jean (2022) Understanding of guest behavioral intentions in peer-to-peer accommodation sector. Frontiers in Psychology, 13. pp. 1-13. ISSN 1664-1078 https://www.frontiersin.org/articles/10.3389/fpsyg.2022.1008226/full 10.3389/fpsyg.2022.1008226
spellingShingle Ye, Ye
Ali, Laiba
Foong, Yee Wong
Siew, Imm Ng
Lim, Xin-Jean
Understanding of guest behavioral intentions in peer-to-peer accommodation sector
title Understanding of guest behavioral intentions in peer-to-peer accommodation sector
title_full Understanding of guest behavioral intentions in peer-to-peer accommodation sector
title_fullStr Understanding of guest behavioral intentions in peer-to-peer accommodation sector
title_full_unstemmed Understanding of guest behavioral intentions in peer-to-peer accommodation sector
title_short Understanding of guest behavioral intentions in peer-to-peer accommodation sector
title_sort understanding of guest behavioral intentions in peer-to-peer accommodation sector
url http://psasir.upm.edu.my/id/eprint/102531/
http://psasir.upm.edu.my/id/eprint/102531/
http://psasir.upm.edu.my/id/eprint/102531/