Travel app shopping on smartphones: understanding the success factors influencing in-app travel purchase intentions

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Travel app shopping on smartphones: understanding the success factors influencing in-app travel purchase intentions

With the diffusion of innovation theory (DOI) and theory of planned behaviour (TPB) as the guiding theoretical perspectives, this research aims to identify the factors motivating user attitudes and in-app purchase intentions (IAPIs). The moderating impact of user inertia towards TPB constructs was a...

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Bibliographic Details
Main Authors:	Lim, Xin Jean, Cheah, Jun Hwa, Morrison, Alastair M., Ng, Siew Imm, Wang, Siqi
Format:	Article
Published:	Emerald Group Publishing 2022
Online Access:	http://psasir.upm.edu.my/id/eprint/102506/

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