Travel app shopping on smartphones: understanding the success factors influencing in-app travel purchase intentions
With the diffusion of innovation theory (DOI) and theory of planned behaviour (TPB) as the guiding theoretical perspectives, this research aims to identify the factors motivating user attitudes and in-app purchase intentions (IAPIs). The moderating impact of user inertia towards TPB constructs was a...
| Main Authors: | , , , , |
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| Format: | Article |
| Published: |
Emerald Group Publishing
2022
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| Online Access: | http://psasir.upm.edu.my/id/eprint/102506/ |
| _version_ | 1848863814419742720 |
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| author | Lim, Xin Jean Cheah, Jun Hwa Morrison, Alastair M. Ng, Siew Imm Wang, Siqi |
| author_facet | Lim, Xin Jean Cheah, Jun Hwa Morrison, Alastair M. Ng, Siew Imm Wang, Siqi |
| author_sort | Lim, Xin Jean |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | With the diffusion of innovation theory (DOI) and theory of planned behaviour (TPB) as the guiding theoretical perspectives, this research aims to identify the factors motivating user attitudes and in-app purchase intentions (IAPIs). The moderating impact of user inertia towards TPB constructs was also explored. A total of 500 responses were received via an online survey fielded from July to October 2021. The data were then analysed using partial least square structural equation modeling (PLS-SEM). The results indicated that attitudes towards travel app shopping were predominantly determined by perceived relative advantages, compatibility and complexity. Findings also suggested that IAPIs are positively influenced by attitudes, communicability and perceived behavioural control and are moderated by user inertia. A holistic framework integrating theoretical foundations from two disciplines (information systems and psychology) was designed to explain factors motivating user intentions to purchase travel products and services from apps. This research found a missing link in previous studies by showing the indirect role of attitudes that bridges the DOI and TPB and the importance of inertia as a key boundary condition. |
| first_indexed | 2025-11-15T13:38:54Z |
| format | Article |
| id | upm-102506 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-15T13:38:54Z |
| publishDate | 2022 |
| publisher | Emerald Group Publishing |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1025062023-06-22T02:21:25Z http://psasir.upm.edu.my/id/eprint/102506/ Travel app shopping on smartphones: understanding the success factors influencing in-app travel purchase intentions Lim, Xin Jean Cheah, Jun Hwa Morrison, Alastair M. Ng, Siew Imm Wang, Siqi With the diffusion of innovation theory (DOI) and theory of planned behaviour (TPB) as the guiding theoretical perspectives, this research aims to identify the factors motivating user attitudes and in-app purchase intentions (IAPIs). The moderating impact of user inertia towards TPB constructs was also explored. A total of 500 responses were received via an online survey fielded from July to October 2021. The data were then analysed using partial least square structural equation modeling (PLS-SEM). The results indicated that attitudes towards travel app shopping were predominantly determined by perceived relative advantages, compatibility and complexity. Findings also suggested that IAPIs are positively influenced by attitudes, communicability and perceived behavioural control and are moderated by user inertia. A holistic framework integrating theoretical foundations from two disciplines (information systems and psychology) was designed to explain factors motivating user intentions to purchase travel products and services from apps. This research found a missing link in previous studies by showing the indirect role of attitudes that bridges the DOI and TPB and the importance of inertia as a key boundary condition. Emerald Group Publishing 2022-07-01 Article PeerReviewed Lim, Xin Jean and Cheah, Jun Hwa and Morrison, Alastair M. and Ng, Siew Imm and Wang, Siqi (2022) Travel app shopping on smartphones: understanding the success factors influencing in-app travel purchase intentions. Tourism Review, 77 (4). 1166 - 1185. ISSN 1660-5373 https://www.emerald.com/insight/publication/issn/1660-5373 10.1108/TR-11-2021-0497 |
| spellingShingle | Lim, Xin Jean Cheah, Jun Hwa Morrison, Alastair M. Ng, Siew Imm Wang, Siqi Travel app shopping on smartphones: understanding the success factors influencing in-app travel purchase intentions |
| title | Travel app shopping on smartphones: understanding the success factors influencing in-app travel purchase intentions |
| title_full | Travel app shopping on smartphones: understanding the success factors influencing in-app travel purchase intentions |
| title_fullStr | Travel app shopping on smartphones: understanding the success factors influencing in-app travel purchase intentions |
| title_full_unstemmed | Travel app shopping on smartphones: understanding the success factors influencing in-app travel purchase intentions |
| title_short | Travel app shopping on smartphones: understanding the success factors influencing in-app travel purchase intentions |
| title_sort | travel app shopping on smartphones: understanding the success factors influencing in-app travel purchase intentions |
| url | http://psasir.upm.edu.my/id/eprint/102506/ http://psasir.upm.edu.my/id/eprint/102506/ http://psasir.upm.edu.my/id/eprint/102506/ |