Towards developing a marketing model for strategic positioning of stingless bee honey farming as a sustainable income for the rural community

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Towards developing a marketing model for strategic positioning of stingless bee honey farming as a sustainable income for the rural community

Due to its wide economic applications and low initial costs, stingless bee farming has a high potential to be developed as an economic empowerment program for the low income community in the rural area. Despite this, in-depth research focusing on the marketing aspects of stingless bee farming is sti...

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Bibliographic Details
Main Authors:	Kassim, Salina, Hussin, Siti Rahayu
Format:	Article
Published:	Federal Agricultural Marketing Authority 2022
Online Access:	http://psasir.upm.edu.my/id/eprint/102484/

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