Towards developing a marketing model for strategic positioning of stingless bee honey farming as a sustainable income for the rural community
Due to its wide economic applications and low initial costs, stingless bee farming has a high potential to be developed as an economic empowerment program for the low income community in the rural area. Despite this, in-depth research focusing on the marketing aspects of stingless bee farming is sti...
| Main Authors: | , |
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| Format: | Article |
| Published: |
Federal Agricultural Marketing Authority
2022
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| Online Access: | http://psasir.upm.edu.my/id/eprint/102484/ |
| _version_ | 1848863810709880832 |
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| author | Kassim, Salina Hussin, Siti Rahayu |
| author_facet | Kassim, Salina Hussin, Siti Rahayu |
| author_sort | Kassim, Salina |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Due to its wide economic applications and low initial costs, stingless bee farming has a high potential to be developed as an economic empowerment program for the low income community in the rural area. Despite this, in-depth research focusing on the marketing aspects of stingless bee farming is still lacking resulting in a sub-optimal production level as well as low profitability of the stingless bee farms generally. This study aims to focus on the issues pertaining to marketing aspects of the stingless honey bee farming in order to develop a marketing model to position it as a sustainable economic empowerment program for the low income community in the rural areas. |
| first_indexed | 2025-11-15T13:38:50Z |
| format | Article |
| id | upm-102484 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-15T13:38:50Z |
| publishDate | 2022 |
| publisher | Federal Agricultural Marketing Authority |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1024842024-01-24T06:18:28Z http://psasir.upm.edu.my/id/eprint/102484/ Towards developing a marketing model for strategic positioning of stingless bee honey farming as a sustainable income for the rural community Kassim, Salina Hussin, Siti Rahayu Due to its wide economic applications and low initial costs, stingless bee farming has a high potential to be developed as an economic empowerment program for the low income community in the rural area. Despite this, in-depth research focusing on the marketing aspects of stingless bee farming is still lacking resulting in a sub-optimal production level as well as low profitability of the stingless bee farms generally. This study aims to focus on the issues pertaining to marketing aspects of the stingless honey bee farming in order to develop a marketing model to position it as a sustainable economic empowerment program for the low income community in the rural areas. Federal Agricultural Marketing Authority 2022 Article PeerReviewed Kassim, Salina and Hussin, Siti Rahayu (2022) Towards developing a marketing model for strategic positioning of stingless bee honey farming as a sustainable income for the rural community. Journal of Agribusiness Marketing, 9 (1). 94 - 106. ISSN 2289-5671 https://www.fama.gov.my/volume-9-issue-1-towards-developing-a-marketing-model-for-strategic-positioning-of-stingless-bee-honey-farming-as-a-sustainable-income-for-the-rural-community 10.56527/jabm.9.1.7 |
| spellingShingle | Kassim, Salina Hussin, Siti Rahayu Towards developing a marketing model for strategic positioning of stingless bee honey farming as a sustainable income for the rural community |
| title | Towards developing a marketing model for strategic positioning of stingless bee honey farming as a sustainable income for the rural community |
| title_full | Towards developing a marketing model for strategic positioning of stingless bee honey farming as a sustainable income for the rural community |
| title_fullStr | Towards developing a marketing model for strategic positioning of stingless bee honey farming as a sustainable income for the rural community |
| title_full_unstemmed | Towards developing a marketing model for strategic positioning of stingless bee honey farming as a sustainable income for the rural community |
| title_short | Towards developing a marketing model for strategic positioning of stingless bee honey farming as a sustainable income for the rural community |
| title_sort | towards developing a marketing model for strategic positioning of stingless bee honey farming as a sustainable income for the rural community |
| url | http://psasir.upm.edu.my/id/eprint/102484/ http://psasir.upm.edu.my/id/eprint/102484/ http://psasir.upm.edu.my/id/eprint/102484/ |