Time for tea: factors of service quality, memorable tourism experience and loyalty in sustainable tea tourism destination

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Time for tea: factors of service quality, memorable tourism experience and loyalty in sustainable tea tourism destination

Underpinned by Script Theory and the S-O-R model, this research enhances the green tourism consumption literature to identify how destination service quality contributes to visitors’ memorable experiences and loyalty towards a place-based food tourism attraction. A total of 202 tourists who visited...

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Bibliographic Details
Main Authors:	Ng, Siew Imm, Lim, Xin Jean, C., Michael Hall, Tee, Keng Kok, Kamal Basha, Norazlyn, Ibrahim, Wan Siti Nabilah, Koupaei, Sara Naderi
Format:	Article
Published:	Multidisciplinary Digital Publishing Institute (MDPI) 2022
Online Access:	http://psasir.upm.edu.my/id/eprint/102473/

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