Time for tea: factors of service quality, memorable tourism experience and loyalty in sustainable tea tourism destination
Underpinned by Script Theory and the S-O-R model, this research enhances the green tourism consumption literature to identify how destination service quality contributes to visitors’ memorable experiences and loyalty towards a place-based food tourism attraction. A total of 202 tourists who visited...
| Main Authors: | , , , , , , |
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| Format: | Article |
| Published: |
Multidisciplinary Digital Publishing Institute (MDPI)
2022
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| Online Access: | http://psasir.upm.edu.my/id/eprint/102473/ |
| _version_ | 1848863809378189312 |
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| author | Ng, Siew Imm Lim, Xin Jean C., Michael Hall Tee, Keng Kok Kamal Basha, Norazlyn Ibrahim, Wan Siti Nabilah Koupaei, Sara Naderi |
| author_facet | Ng, Siew Imm Lim, Xin Jean C., Michael Hall Tee, Keng Kok Kamal Basha, Norazlyn Ibrahim, Wan Siti Nabilah Koupaei, Sara Naderi |
| author_sort | Ng, Siew Imm |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Underpinned by Script Theory and the S-O-R model, this research enhances the green tourism consumption literature to identify how destination service quality contributes to visitors’ memorable experiences and loyalty towards a place-based food tourism attraction. A total of 202 tourists who visited the Best of Highlands tea plantation in Malaysia were surveyed using an online questionnaire. Using PLS-SEM, this study has several notable findings: (i) destination service quality factors: activities, cleanliness, language, and security emerged as predictors of memorable tourism experiences; (ii) memorable tourism experiences strongly predicted destination loyalty; and (iii) memorable tourism experiences mediate the path between destination service quality and destination loyalty. This study therefore provides new insights into both sustainable tea tourism and script theory with respect to how memories guide future decision making. These results also provide insights for tea tourism providers in designing an unforgettable destination that stimulates the tourist’s intention to revisit the destination and to communicate it to others. |
| first_indexed | 2025-11-15T13:38:49Z |
| format | Article |
| id | upm-102473 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-15T13:38:49Z |
| publishDate | 2022 |
| publisher | Multidisciplinary Digital Publishing Institute (MDPI) |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1024732024-01-23T07:54:48Z http://psasir.upm.edu.my/id/eprint/102473/ Time for tea: factors of service quality, memorable tourism experience and loyalty in sustainable tea tourism destination Ng, Siew Imm Lim, Xin Jean C., Michael Hall Tee, Keng Kok Kamal Basha, Norazlyn Ibrahim, Wan Siti Nabilah Koupaei, Sara Naderi Underpinned by Script Theory and the S-O-R model, this research enhances the green tourism consumption literature to identify how destination service quality contributes to visitors’ memorable experiences and loyalty towards a place-based food tourism attraction. A total of 202 tourists who visited the Best of Highlands tea plantation in Malaysia were surveyed using an online questionnaire. Using PLS-SEM, this study has several notable findings: (i) destination service quality factors: activities, cleanliness, language, and security emerged as predictors of memorable tourism experiences; (ii) memorable tourism experiences strongly predicted destination loyalty; and (iii) memorable tourism experiences mediate the path between destination service quality and destination loyalty. This study therefore provides new insights into both sustainable tea tourism and script theory with respect to how memories guide future decision making. These results also provide insights for tea tourism providers in designing an unforgettable destination that stimulates the tourist’s intention to revisit the destination and to communicate it to others. Multidisciplinary Digital Publishing Institute (MDPI) 2022-11 Article PeerReviewed Ng, Siew Imm and Lim, Xin Jean and C., Michael Hall and Tee, Keng Kok and Kamal Basha, Norazlyn and Ibrahim, Wan Siti Nabilah and Koupaei, Sara Naderi (2022) Time for tea: factors of service quality, memorable tourism experience and loyalty in sustainable tea tourism destination. Sustainability, 14 (21). Jan-19. ISSN 2071-1050 https://www.mdpi.com/2071-1050/14/21/14327 10.3390/su142114327 |
| spellingShingle | Ng, Siew Imm Lim, Xin Jean C., Michael Hall Tee, Keng Kok Kamal Basha, Norazlyn Ibrahim, Wan Siti Nabilah Koupaei, Sara Naderi Time for tea: factors of service quality, memorable tourism experience and loyalty in sustainable tea tourism destination |
| title | Time for tea: factors of service quality, memorable tourism experience and loyalty in sustainable tea tourism destination |
| title_full | Time for tea: factors of service quality, memorable tourism experience and loyalty in sustainable tea tourism destination |
| title_fullStr | Time for tea: factors of service quality, memorable tourism experience and loyalty in sustainable tea tourism destination |
| title_full_unstemmed | Time for tea: factors of service quality, memorable tourism experience and loyalty in sustainable tea tourism destination |
| title_short | Time for tea: factors of service quality, memorable tourism experience and loyalty in sustainable tea tourism destination |
| title_sort | time for tea: factors of service quality, memorable tourism experience and loyalty in sustainable tea tourism destination |
| url | http://psasir.upm.edu.my/id/eprint/102473/ http://psasir.upm.edu.my/id/eprint/102473/ http://psasir.upm.edu.my/id/eprint/102473/ |