Optimize the online shopping title of mens plain-color shirts in e-commerce based on Kansei Engineering

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Optimize the online shopping title of mens plain-color shirts in e-commerce based on Kansei Engineering

Online shopping sales of men’s plain-color shirts have fallen in China. Improving the quality of shirts’ online titles can effectively increase click-through rates and transaction rates. The subjective evaluative adjectives (Kansei Words) in the online titles for styling and color design are the mos...

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Bibliographic Details
Main Authors:	Ge, Baoru, Shaari, Nazlina
Format:	Article
Published:	Taylor and Francis Asia Pacific 2022
Online Access:	http://psasir.upm.edu.my/id/eprint/102417/

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