Obesity, family units and social marketing intervention: evidence from Nigeria

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Obesity, family units and social marketing intervention: evidence from Nigeria

Purpose: Building on the social marketing theory, this study aims to examine the relationship between family units and obesity in Nigeria; and the social marketing interventions used to reduce and prevent obesity in the Nigerian society. Design/methodology/approach: This study adopted a semi-structu...

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Bibliographic Details
Main Authors:	Nwoba, Arinze Christian, Mogaji, Emmanuel, Zahoor, Nadia, Donbesuur, Francis, Alam, Gazi Mahabubul
Format:	Article
Published:	Emerald Publishing 2022
Online Access:	http://psasir.upm.edu.my/id/eprint/102354/

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