Modern media era on social media consumer purchase decision of beauty products

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Modern media era on social media consumer purchase decision of beauty products

The influence of the modern media era on social media Malaysian consumers’ purchasing decisions on beauty products includes utilization of social media marketing, e-WoM, brand image and advertisement design. Entrepreneurs must understand consumers’ perspectives on how they make purchasing decisions....

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Bibliographic Details
Main Authors:	Naina Mohamed, Rozita, Md Jusoh, Zuroni, Mohd Nizam, Husna Nisa, Mazlan, Habib
Format:	Article
Published:	Malaysian Consumer and Family Economics Association MACFEA 2022
Online Access:	http://psasir.upm.edu.my/id/eprint/102217/

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