Materialism and big-five personality traits shaping low-income university students' compulsive online-buying behavior
Despite the immense benefits of online shopping in modern societies, it has also generated some concern about addiction among consumers, particularly the unemployed youth from low-income families. Thus, by conducting a path analysis on quantitative survey data of randomly sampled 439 respondents, th...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
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Universiti Putra Malaysia
2022
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| Online Access: | http://psasir.upm.edu.my/id/eprint/102140/ http://psasir.upm.edu.my/id/eprint/102140/1/24%20JSSH-8495-2021.pdf |
| _version_ | 1848863725145030656 |
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| author | Burhan, Nik Ahmad Sufian Keshminder, J. S. Sabri, Mohamad Fazli Salleh, Fauzilah Afthanorhan, Asyraf Joey, Chan |
| author_facet | Burhan, Nik Ahmad Sufian Keshminder, J. S. Sabri, Mohamad Fazli Salleh, Fauzilah Afthanorhan, Asyraf Joey, Chan |
| author_sort | Burhan, Nik Ahmad Sufian |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Despite the immense benefits of online shopping in modern societies, it has also generated some concern about addiction among consumers, particularly the unemployed youth from low-income families. Thus, by conducting a path analysis on quantitative survey data of randomly sampled 439 respondents, this study examines the influence of materialistic behavior and the Big-Five personality traits on the compulsive online-buying behavior of university students from low-income families (the B40 income group). Among the five personality traits, an increase in neuroticism scores, openness to experiences, and conscientiousness was observed to raise the level of materialism significantly. Similarly, materialism, neuroticism, and extraversion exhibited a direct positive influence on the compulsive online-buying behavior of the students. These findings reiterate that individuals with higher neuroticism tend to display less self-regulation or emotion control. In contrast, more extroverted individuals tend to be engrossed with the interactive on-screen platform, which cultivates their obsession with online shopping. Importantly, the mediation test showed that materialistic behavior significantly mediates the effects of neuroticism, openness to experience, and conscientiousness on compulsive buying. Overall, our findings projected neuroticism as dominating due to its direct and indirect influence on compulsive online-buying behavior in the path model. |
| first_indexed | 2025-11-15T13:37:29Z |
| format | Article |
| id | upm-102140 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T13:37:29Z |
| publishDate | 2022 |
| publisher | Universiti Putra Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1021402023-08-18T23:43:11Z http://psasir.upm.edu.my/id/eprint/102140/ Materialism and big-five personality traits shaping low-income university students' compulsive online-buying behavior Burhan, Nik Ahmad Sufian Keshminder, J. S. Sabri, Mohamad Fazli Salleh, Fauzilah Afthanorhan, Asyraf Joey, Chan Despite the immense benefits of online shopping in modern societies, it has also generated some concern about addiction among consumers, particularly the unemployed youth from low-income families. Thus, by conducting a path analysis on quantitative survey data of randomly sampled 439 respondents, this study examines the influence of materialistic behavior and the Big-Five personality traits on the compulsive online-buying behavior of university students from low-income families (the B40 income group). Among the five personality traits, an increase in neuroticism scores, openness to experiences, and conscientiousness was observed to raise the level of materialism significantly. Similarly, materialism, neuroticism, and extraversion exhibited a direct positive influence on the compulsive online-buying behavior of the students. These findings reiterate that individuals with higher neuroticism tend to display less self-regulation or emotion control. In contrast, more extroverted individuals tend to be engrossed with the interactive on-screen platform, which cultivates their obsession with online shopping. Importantly, the mediation test showed that materialistic behavior significantly mediates the effects of neuroticism, openness to experience, and conscientiousness on compulsive buying. Overall, our findings projected neuroticism as dominating due to its direct and indirect influence on compulsive online-buying behavior in the path model. Universiti Putra Malaysia 2022-12-15 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/102140/1/24%20JSSH-8495-2021.pdf Burhan, Nik Ahmad Sufian and Keshminder, J. S. and Sabri, Mohamad Fazli and Salleh, Fauzilah and Afthanorhan, Asyraf and Joey, Chan (2022) Materialism and big-five personality traits shaping low-income university students' compulsive online-buying behavior. Pertanika Journal of Social Science and Humanities, 30 (24). 1931 - 1953. ISSN 0128-7702; ESSN: 2231-8534 http://www.pertanika.upm.edu.my/pjssh/browse/regular-issue?article=JSSH-8495-2021 10.47836/pjssh.30.4.24 |
| spellingShingle | Burhan, Nik Ahmad Sufian Keshminder, J. S. Sabri, Mohamad Fazli Salleh, Fauzilah Afthanorhan, Asyraf Joey, Chan Materialism and big-five personality traits shaping low-income university students' compulsive online-buying behavior |
| title | Materialism and big-five personality traits shaping low-income university students' compulsive online-buying behavior |
| title_full | Materialism and big-five personality traits shaping low-income university students' compulsive online-buying behavior |
| title_fullStr | Materialism and big-five personality traits shaping low-income university students' compulsive online-buying behavior |
| title_full_unstemmed | Materialism and big-five personality traits shaping low-income university students' compulsive online-buying behavior |
| title_short | Materialism and big-five personality traits shaping low-income university students' compulsive online-buying behavior |
| title_sort | materialism and big-five personality traits shaping low-income university students' compulsive online-buying behavior |
| url | http://psasir.upm.edu.my/id/eprint/102140/ http://psasir.upm.edu.my/id/eprint/102140/ http://psasir.upm.edu.my/id/eprint/102140/ http://psasir.upm.edu.my/id/eprint/102140/1/24%20JSSH-8495-2021.pdf |