It's all part of the customer journey: the impact of augmented reality, chatbots, and social media on the body image and self-esteem of Generation Z female consumers

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It's all part of the customer journey: the impact of augmented reality, chatbots, and social media on the body image and self-esteem of Generation Z female consumers

Research is needed to identify novel ways to influence Generation Z female consumers' behavior when they interact with various technologies. This study investigates how experiences of using augmented reality, artificial intelligence-enabled chatbots, and social media when interacting with beaut...

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Bibliographic Details
Main Authors:	Ameen, Nisreen, Jun, Hwa Cheah, Kumar, Satish
Format:	Article
Published:	Wiley 2022
Online Access:	http://psasir.upm.edu.my/id/eprint/102023/

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