Investigating the relationship between usefulness and ease of use of living streaming with purchase intentions

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Investigating the relationship between usefulness and ease of use of living streaming with purchase intentions

Purchase intentions are a strong source of increasing profits and sales. Due to increased social media trends and usage, live streaming has become a significant way to sell products online. This study aims to investigate the relationship between usefulness and ease of use of live streaming with purc...

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Bibliographic Details
Main Authors:	Xie, Qing, Bali Mahomed, Anuar Shah, Mohamed, Rosmah, Subramaniam, Anusuiya
Format:	Article
Published:	Springer 2022
Online Access:	http://psasir.upm.edu.my/id/eprint/101979/

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