Influence of social media food advertisement factors on consumers' purchase intention in Seri Kembangan, Selangor

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Influence of social media food advertisement factors on consumers' purchase intention in Seri Kembangan, Selangor

Online shopping has become a new normal in Malaysia during the COVID-19 pandemic. More people tend to purchase food and groceries through social media and shopping online platforms. This study aimed to identify the influence of social media food advertisements factors on consumers’ purchase intentio...

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Bibliographic Details
Main Authors:	Zainal Badari, Shamsul Azahari, Kei, Goh Mei, Goh, Mei Kei
Format:	Article
Published:	Human Resource Management Academic Research Society 2022
Online Access:	http://psasir.upm.edu.my/id/eprint/101907/

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