Impact of strategic ambiguity tagline on billboard advertising on consumers attention

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Impact of strategic ambiguity tagline on billboard advertising on consumers attention

Using strategic ambiguity tagline paradigm, we demonstrated that the strategic ambiguity tagline influences consumer attention on billboard advertisement evaluation. Despite the exceptional influence of strategic ambiguity tagline on billboard advertisement evaluation, the concept of strategic ambig...

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Bibliographic Details
Main Authors:	Nwankwo-Ojionu, Chimeziem E., Adzharuddin, Nor Azura, Waheed, Moniza, Mohd Khir, Azlina
Format:	Article
Published:	Online Journal of Communication and Media Technologies 2021
Online Access:	http://psasir.upm.edu.my/id/eprint/101802/

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