Impact of celebrity-endorsed environmental advertisements on green economy development

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Impact of celebrity-endorsed environmental advertisements on green economy development

This study offers a thorough analysis and evaluation of the impact of celebrity environmental advertisements on the development of green economy. According to our findings, celebrity-endorsed public service announcements (PSAs) tend to be more successful than non–celebrity-endorsed PSAs. This result...

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Bibliographic Details
Main Authors:	Li, Mengyu, Li, Jinglei, Yasin, Megat Al Imran, Hashim, Norliana, Ang, Lay Hoon, Bidin, Rosmiza
Format:	Article
Published:	Elsevier 2022
Online Access:	http://psasir.upm.edu.my/id/eprint/101783/

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