Impact of celebrity-endorsed environmental advertisements on green economy development
This study offers a thorough analysis and evaluation of the impact of celebrity environmental advertisements on the development of green economy. According to our findings, celebrity-endorsed public service announcements (PSAs) tend to be more successful than non–celebrity-endorsed PSAs. This result...
| Main Authors: | , , , , , |
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| Format: | Article |
| Published: |
Elsevier
2022
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| Online Access: | http://psasir.upm.edu.my/id/eprint/101783/ |
| _version_ | 1848863630641070080 |
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| author | Li, Mengyu Li, Jinglei Yasin, Megat Al Imran Hashim, Norliana Ang, Lay Hoon Bidin, Rosmiza |
| author_facet | Li, Mengyu Li, Jinglei Yasin, Megat Al Imran Hashim, Norliana Ang, Lay Hoon Bidin, Rosmiza |
| author_sort | Li, Mengyu |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | This study offers a thorough analysis and evaluation of the impact of celebrity environmental advertisements on the development of green economy. According to our findings, celebrity-endorsed public service announcements (PSAs) tend to be more successful than non–celebrity-endorsed PSAs. This result is based on participant eye-movement data while viewing PSA images with and without celebrity endorsements. PSAs featuring celebrities received greater and longer gazes, and yielded a better re-recognition effect when compared with non-celebrity PSAs. In terms of time spent viewing, number of gazes, and recertification results, PSAs featuring host or anchor celebrities outperformed those featuring acting and sports celebrities. The process of sharing behavior on social media with regard to environmental PSAs takes place through self-exposure, assuming others' influence until the sharing behavior occurs. Perceived attitudes toward others' contact, the perceived social media experiences of others, and the perceived presence of social capital are the main factors of assumed influence regarding sharing behavior of environmental PSAs on social media. Our findings suggest that relevant media should focus on initiating, deepening, and sustaining sharing behavior with creative advertising, social contact, and social capital, respectively to improve the re-dissemination of environmental PSAs. |
| first_indexed | 2025-11-15T13:35:59Z |
| format | Article |
| id | upm-101783 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-15T13:35:59Z |
| publishDate | 2022 |
| publisher | Elsevier |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1017832023-08-15T04:04:33Z http://psasir.upm.edu.my/id/eprint/101783/ Impact of celebrity-endorsed environmental advertisements on green economy development Li, Mengyu Li, Jinglei Yasin, Megat Al Imran Hashim, Norliana Ang, Lay Hoon Bidin, Rosmiza This study offers a thorough analysis and evaluation of the impact of celebrity environmental advertisements on the development of green economy. According to our findings, celebrity-endorsed public service announcements (PSAs) tend to be more successful than non–celebrity-endorsed PSAs. This result is based on participant eye-movement data while viewing PSA images with and without celebrity endorsements. PSAs featuring celebrities received greater and longer gazes, and yielded a better re-recognition effect when compared with non-celebrity PSAs. In terms of time spent viewing, number of gazes, and recertification results, PSAs featuring host or anchor celebrities outperformed those featuring acting and sports celebrities. The process of sharing behavior on social media with regard to environmental PSAs takes place through self-exposure, assuming others' influence until the sharing behavior occurs. Perceived attitudes toward others' contact, the perceived social media experiences of others, and the perceived presence of social capital are the main factors of assumed influence regarding sharing behavior of environmental PSAs on social media. Our findings suggest that relevant media should focus on initiating, deepening, and sustaining sharing behavior with creative advertising, social contact, and social capital, respectively to improve the re-dissemination of environmental PSAs. Elsevier 2022 Article PeerReviewed Li, Mengyu and Li, Jinglei and Yasin, Megat Al Imran and Hashim, Norliana and Ang, Lay Hoon and Bidin, Rosmiza (2022) Impact of celebrity-endorsed environmental advertisements on green economy development. Technological Forecasting and Social Change, 184. art. no. 121979. pp. 1-9. ISSN 0040-1625; ESSN: 1873-5509 https://www.sciencedirect.com/science/article/pii/S0040162522005005 10.1016/j.techfore.2022.121979 |
| spellingShingle | Li, Mengyu Li, Jinglei Yasin, Megat Al Imran Hashim, Norliana Ang, Lay Hoon Bidin, Rosmiza Impact of celebrity-endorsed environmental advertisements on green economy development |
| title | Impact of celebrity-endorsed environmental advertisements on green economy development |
| title_full | Impact of celebrity-endorsed environmental advertisements on green economy development |
| title_fullStr | Impact of celebrity-endorsed environmental advertisements on green economy development |
| title_full_unstemmed | Impact of celebrity-endorsed environmental advertisements on green economy development |
| title_short | Impact of celebrity-endorsed environmental advertisements on green economy development |
| title_sort | impact of celebrity-endorsed environmental advertisements on green economy development |
| url | http://psasir.upm.edu.my/id/eprint/101783/ http://psasir.upm.edu.my/id/eprint/101783/ http://psasir.upm.edu.my/id/eprint/101783/ |