APA (7th ed.) Citation

Yee, W. F., Seng, K., Lim, X. J., & Rathakrishnan, T. (2021). How does social media marketing enhance brand loyalty?identifying mediators relevant to the cinema context. Palgrave Macmillan.

Chicago Style (17th ed.) Citation

Yee, Wong Foong, Kaixin Seng, Xin Jean Lim, and Thanuja Rathakrishnan. How Does Social Media Marketing Enhance Brand Loyalty?identifying Mediators Relevant to the Cinema Context. Palgrave Macmillan, 2021.

MLA (9th ed.) Citation

Yee, Wong Foong, et al. How Does Social Media Marketing Enhance Brand Loyalty?identifying Mediators Relevant to the Cinema Context. Palgrave Macmillan, 2021.