How attachment and community identification affect user stickiness in social commerce: a consumer engagement experience perspective

QR Code

How attachment and community identification affect user stickiness in social commerce: a consumer engagement experience perspective

Social commerce (s-commerce) is a rapidly developing form of e-commerce powered by social media influencers (SMIs). It can create valuable opportunities for retailers. In light of this growing trend, this study explores the influence of consumers’ engagement experiences (social support and presence)...

Full description

Bibliographic Details
Main Authors:	Gao, Xian, Yee, Choy Leong, Choo, Wei Chong
Format:	Article
Published:	Multidisciplinary Digital Publishing Institute 2022
Online Access:	http://psasir.upm.edu.my/id/eprint/101723/

Similar Items

Understanding stickiness of sticky-cohesive foods
by: Kazemeini, Seyedmostafa
Published: (2024)

Stickiness in consumer protection through Halal certification
by: Mhd. Sarif, Suhaimi
Published: (2015)

How does e-commerce live streaming in China affect consumers’ purchasing intentions?
by: Miao, Yihe
Published: (2024)

How information and communication overload affect consumers’ platform switching behavior in social commerce
by: Fan, Wenjing, et al.
Published: (2024)

Empirical modeling for spray drying process of sticky and non-sticky products.
by: Taip, Farah Saleena, et al.
Published: (2011)

Factors affecting consumer engagement on online social networks: self-congruity, brand attachment, and self-extension tendency
by: Rabbanee, Fazlul, et al.
Published: (2020)

Sticky Advice for Research Students
by: McGann, Sarah, et al.
Published: (2013)

Factors Affecting Consumers’ Impulse Buying Behaviour in Social Commerce
by: Lai, Ting Yu
Published: (2019)

Corporate Social Responsibility and Cost Stickiness
by: Habib, A., et al.
Published: (2016)

How does knowledge sharing affect employee engagement?
by: Sui, Hai Juan, et al.
Published: (2018)

Examining the antecedents of impulse purchase among facebook commerce (f-commerce) users / Leong Lai Ying
by: Leong, Lai Ying
Published: (2017)

Stickiness in administrative approach of zakat institutions in Malaysia
by: Sarif, Suhaimi Mhd
Published: (2019)

Exploring the glass ceiling and sticky floor in Malaysia
by: Wan Zainal Abidin, Wan Liyana Mariah, et al.
Published: (2016)

Place attachment and the value of place in the life of the users
by: Ujang, Norsidah, et al.
Published: (2015)

Place attachment and the value of place in the life of the users
by: Ujang, Norsidah, et al.
Published: (2015)

The relationship between live commerce towards customer engagement in Malaysia e-commerce platform
by: Ong, Sharon Yong Yee, et al.
Published: (2021)

How best to engage users of forensic services in research: literature review and recommendations
by: Völlm, Birgit, et al.
Published: (2017)

How does consumers' skepticism affect advertising claims?
by: Tien, Cheryl
Published: (2010)

Price Stickiness and Sectoral Inflation Persistence: Additional Evidence
by: Le Bihan, Herve, et al.
Published: (2012)

Sticky wages: Evidence from quarterly microeconomic data
by: Le Bihan, Herve, et al.
Published: (2012)

Macro stickiness in strategic planning of Malaysia's higher education
by: Sarif, Suhaimi Mhd
Published: (2011)

Macro stickiness in strategic planning of Malaysia’s higher education
by: Mhd. Sarif, Suhaimi, et al.
Published: (2013)

Effect of oat to flour ratio on stickiness of the cookie dough
by: Mohd Jais, Nurain, et al.
Published: (2019)

Modelling predictors of blog stickiness and retention by university students
by: Ramayah, T., et al.
Published: (2015)

Factors affecting the adoption level of c-commerce: An empirical study
by: Chong, Alain Yee Loong, et al.
Published: (2009)

Digital engagement: An investigation of how Information and Communication Technology professionals engage with technology and why digital engagement affects them differently
by: Spencer-Scarr, Diane Cheryl
Published: (2016)

Identification complexity and conflict: how multiple identifications affect conflict across functional boundaries
by: Horton, K., et al.
Published: (2017)

The challenge of stickiness in the empowerment of children, women, the elderly and persons with disabilities
by: Mhd. Sarif, Suhaimi
Published: (2019)

The influence of stickiness in sustaining development through zakat institutions in Malaysia
by: Mhd. Sarif, Suhaimi
Published: (2020)

An Investigation of Stickiness Force of Palm Oil Fruit for Food Processing
by: Sherena, Saree, et al.
Published: (2015)

How Corporate Social Responsibility Engagement affects Corporate Financial Performance in the UK
by: Yang, Yating
Published: (2020)

Factors affecting consumers’ impulse buying in live streaming commerce towards clothing and fashion products
by: Lau, Ka Kei
Published: (2022)

Relationships between self-efficacy, parental attachment, peer attachment and aggression among adolescents in Selangor, Malaysia
by: Choy, Chiau Wei
Published: (2016)

How alcohol marketing engages users with alcohol brand content on Facebook: an Indian and Australian perspective
by: Gupta, H., et al.
Published: (2017)

A big drain or a river? : attachment and people's engagement
by: Tajuddin, Nor Azlin
Published: (2009)

Consumer online engagement in airline and hospitality services
by: Leong, Mei Kei, et al.
Published: (2017)

Consumer Protection In Malaysian E-Commerce
by: Sarabdeen , Jawahitha
Published: (2006)

Costs on Consumers in E-Commerce Transactions
by: Lim, Julian Chu Heing
Published: (2007)

M-Commerce: Perception of Consumers in Malaysia
by: Goi, Chai
Published: (2016)

Determinants of consumer trust in e-commerce
by: Chia, Chee En, et al.
Published: (2018)