Hotel privacy management and guest trust building: a relational signaling perspective

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Hotel privacy management and guest trust building: a relational signaling perspective

By using the tenets of relational signaling theory, this study proposes a conceptual model that investigates the effect of hotel privacy management (thin trust) on guests’ cognitive and affective trust (thick trust), which influences guest intention to accept personal information collection and swit...

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Bibliographic Details
Main Authors:	Moon, Hyoungeun, Yu, Jongsik, Chua, Bee Lia, Han, Heesup
Format:	Article
Published:	Elsevier 2022
Online Access:	http://psasir.upm.edu.my/id/eprint/101716/

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