Hotel data privacy: strategies to reduce customers' emotional violations, privacy concerns, and switching intention

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Hotel data privacy: strategies to reduce customers' emotional violations, privacy concerns, and switching intention

This study develops a solid theoretical framework explaining data vulnerability, psychological anxiety, and switching intention of customers through hotel data privacy. Data privacy developed in this study is classified into four sub-factors. The results of the analysis show that data privacy reduce...

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Bibliographic Details
Main Authors:	Yu, Jongsik, Moon, Hyoungeun, Chua, Bee-Lia, Han, Heesup
Format:	Article
Published:	Routledge 2022
Online Access:	http://psasir.upm.edu.my/id/eprint/101715/

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