Hotel data privacy: strategies to reduce customers' emotional violations, privacy concerns, and switching intention
This study develops a solid theoretical framework explaining data vulnerability, psychological anxiety, and switching intention of customers through hotel data privacy. Data privacy developed in this study is classified into four sub-factors. The results of the analysis show that data privacy reduce...
| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Routledge
2022
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| Online Access: | http://psasir.upm.edu.my/id/eprint/101715/ |
| _version_ | 1848863615227002880 |
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| author | Yu, Jongsik Moon, Hyoungeun Chua, Bee-Lia Han, Heesup |
| author_facet | Yu, Jongsik Moon, Hyoungeun Chua, Bee-Lia Han, Heesup |
| author_sort | Yu, Jongsik |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | This study develops a solid theoretical framework explaining data vulnerability, psychological anxiety, and switching intention of customers through hotel data privacy. Data privacy developed in this study is classified into four sub-factors. The results of the analysis show that data privacy reduces data breach and access vulnerability, which increases privacy concerns, emotional violation, and switching intention. The results of this study successfully confirm the importance and necessity of data privacy and discover the positive effects of data privacy on hotels, while also providing valuable and meaningful insight based on the positive effects on hotel guests. |
| first_indexed | 2025-11-15T13:35:44Z |
| format | Article |
| id | upm-101715 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-15T13:35:44Z |
| publishDate | 2022 |
| publisher | Routledge |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1017152024-08-05T07:31:03Z http://psasir.upm.edu.my/id/eprint/101715/ Hotel data privacy: strategies to reduce customers' emotional violations, privacy concerns, and switching intention Yu, Jongsik Moon, Hyoungeun Chua, Bee-Lia Han, Heesup This study develops a solid theoretical framework explaining data vulnerability, psychological anxiety, and switching intention of customers through hotel data privacy. Data privacy developed in this study is classified into four sub-factors. The results of the analysis show that data privacy reduces data breach and access vulnerability, which increases privacy concerns, emotional violation, and switching intention. The results of this study successfully confirm the importance and necessity of data privacy and discover the positive effects of data privacy on hotels, while also providing valuable and meaningful insight based on the positive effects on hotel guests. Routledge 2022 Article PeerReviewed Yu, Jongsik and Moon, Hyoungeun and Chua, Bee-Lia and Han, Heesup (2022) Hotel data privacy: strategies to reduce customers' emotional violations, privacy concerns, and switching intention. Journal of Travel and Tourism Marketing, 39. 215 - 227. ISSN 1054-8408; ESSN: 1540-7306 https://www.tandfonline.com/doi/full/10.1080/10548408.2022.2061673 10.1080/10548408.2022.2061673 |
| spellingShingle | Yu, Jongsik Moon, Hyoungeun Chua, Bee-Lia Han, Heesup Hotel data privacy: strategies to reduce customers' emotional violations, privacy concerns, and switching intention |
| title | Hotel data privacy: strategies to reduce customers' emotional violations, privacy concerns, and switching intention |
| title_full | Hotel data privacy: strategies to reduce customers' emotional violations, privacy concerns, and switching intention |
| title_fullStr | Hotel data privacy: strategies to reduce customers' emotional violations, privacy concerns, and switching intention |
| title_full_unstemmed | Hotel data privacy: strategies to reduce customers' emotional violations, privacy concerns, and switching intention |
| title_short | Hotel data privacy: strategies to reduce customers' emotional violations, privacy concerns, and switching intention |
| title_sort | hotel data privacy: strategies to reduce customers' emotional violations, privacy concerns, and switching intention |
| url | http://psasir.upm.edu.my/id/eprint/101715/ http://psasir.upm.edu.my/id/eprint/101715/ http://psasir.upm.edu.my/id/eprint/101715/ |