Guilt induced message elaboration and effect on attitude towards value adoption: an ANCOVA approach
Engagement in Voluntary Simplicity behaviour can be strongly attributed to contributing towards environmental protection through consumption reduction. The attitudinal inclination towards adopting VS values has mostly been observed on the degree of awareness and current behaviour of individuals. How...
| Main Authors: | , , , |
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| Format: | Article |
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Human Resource Management Academic Research Society
2022
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| Online Access: | http://psasir.upm.edu.my/id/eprint/101674/ |
| _version_ | 1848863608040062976 |
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| author | Chatterjee, Rajat Subhra Haron, Sharifah Azizah Osman, Syuhaily Muhammad Arif, Afida Mastura |
| author_facet | Chatterjee, Rajat Subhra Haron, Sharifah Azizah Osman, Syuhaily Muhammad Arif, Afida Mastura |
| author_sort | Chatterjee, Rajat Subhra |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Engagement in Voluntary Simplicity behaviour can be strongly attributed to contributing towards environmental protection through consumption reduction. The attitudinal inclination towards adopting VS values has mostly been observed on the degree of awareness and current behaviour of individuals. However similar to sustainability practices, VS adoption can also be instigated through external influences. In the present study, a pioneer effort is being undertaken to observe the degree of persuasive intent that can be created through the intervention of anticipatory guilt, argument quality, and source credibility manipulation. The sample was drawn from the Malaysian youth population using the multi-stage cluster sampling method. The result of ANCOVA analysis shows significant direct effects on each of the VS values namely material simplicity, social responsibility, self-sufficiency, and spiritual growth. We also found strong interaction effects of anticipatory guilt and argument quality at high and low intervention levels towards youth attitude. |
| first_indexed | 2025-11-15T13:35:37Z |
| format | Article |
| id | upm-101674 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-15T13:35:37Z |
| publishDate | 2022 |
| publisher | Human Resource Management Academic Research Society |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1016742023-06-17T13:15:25Z http://psasir.upm.edu.my/id/eprint/101674/ Guilt induced message elaboration and effect on attitude towards value adoption: an ANCOVA approach Chatterjee, Rajat Subhra Haron, Sharifah Azizah Osman, Syuhaily Muhammad Arif, Afida Mastura Engagement in Voluntary Simplicity behaviour can be strongly attributed to contributing towards environmental protection through consumption reduction. The attitudinal inclination towards adopting VS values has mostly been observed on the degree of awareness and current behaviour of individuals. However similar to sustainability practices, VS adoption can also be instigated through external influences. In the present study, a pioneer effort is being undertaken to observe the degree of persuasive intent that can be created through the intervention of anticipatory guilt, argument quality, and source credibility manipulation. The sample was drawn from the Malaysian youth population using the multi-stage cluster sampling method. The result of ANCOVA analysis shows significant direct effects on each of the VS values namely material simplicity, social responsibility, self-sufficiency, and spiritual growth. We also found strong interaction effects of anticipatory guilt and argument quality at high and low intervention levels towards youth attitude. Human Resource Management Academic Research Society 2022-05-20 Article PeerReviewed Chatterjee, Rajat Subhra and Haron, Sharifah Azizah and Osman, Syuhaily and Muhammad Arif, Afida Mastura (2022) Guilt induced message elaboration and effect on attitude towards value adoption: an ANCOVA approach. International Journal of Academic Research in Business and Social Sciences, 12 (5). 1907 - 1942. ISSN 2222-6990 https://hrmars.com/index.php/IJARBSS/article/view/12246/Guilt-Induced-Message-Elaboration-and-Effect-on-Attitude-towards-Value-Adoption-An-ANCOVA-Approach 10.6007/IJARBSS/v12-i5/12246 |
| spellingShingle | Chatterjee, Rajat Subhra Haron, Sharifah Azizah Osman, Syuhaily Muhammad Arif, Afida Mastura Guilt induced message elaboration and effect on attitude towards value adoption: an ANCOVA approach |
| title | Guilt induced message elaboration and effect on attitude towards value adoption: an ANCOVA approach |
| title_full | Guilt induced message elaboration and effect on attitude towards value adoption: an ANCOVA approach |
| title_fullStr | Guilt induced message elaboration and effect on attitude towards value adoption: an ANCOVA approach |
| title_full_unstemmed | Guilt induced message elaboration and effect on attitude towards value adoption: an ANCOVA approach |
| title_short | Guilt induced message elaboration and effect on attitude towards value adoption: an ANCOVA approach |
| title_sort | guilt induced message elaboration and effect on attitude towards value adoption: an ancova approach |
| url | http://psasir.upm.edu.my/id/eprint/101674/ http://psasir.upm.edu.my/id/eprint/101674/ http://psasir.upm.edu.my/id/eprint/101674/ |