Ecotourism Promotional Strategy: Domestic Tourists' Intention-To-Revisit Model in Kerinci District, Jambi, Indonesia
Studies on intention-to-revisit is important in understanding consumers' (tourists') behavior in relation to their decision to revisit a tourism destination. To determine the factors which influence a tourist's intention to visit an area more than once, a model of intention-to-revi...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English English |
| Published: |
2003
|
| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/10154/ http://psasir.upm.edu.my/id/eprint/10154/1/FH_2003_16.pdf |
| _version_ | 1848841343815647232 |
|---|---|
| author | Prihatno, Joko |
| author_facet | Prihatno, Joko |
| author_sort | Prihatno, Joko |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Studies on intention-to-revisit is important in understanding consumers'
(tourists') behavior in relation to their decision to revisit a tourism destination. To
determine the factors which influence a tourist's intention to visit an area more
than once, a model of intention-to-revisit an ecotourism destination in Kerinci-
Jambi was developed and tested using path analysis.
The results of the study indicate that domestic tourists' intention-to-revisit are
significantly influence by their accessibility to information sources (from
professional advice, advertisement, and other-tourism support), the variety of
information sources, tourists' perception, satisfaction, image of the destination,
and tourists' preference, simultaneously. The results provided an important tool
for the application of an intention-to-revisit model in developing an ecotourism
promotional strategy in Kerinci District, particularly, the combination of the
promotional components, namely; publicity, advertisements, and personal
selling.
Kerinci District attracted a target market of domestic tourists with an average
age of 24 years and a monthly average income of US $80. These domestic
tourists observed that Kerinci District has strengths in product characteristics
based on nature, serenity, and historical/cultural attractions. Hence, Kerinci is
appropriate to be promoted as an integrated ecotourism destination with core
attractions that include Kerinci Seblat National Park, complimentary attractions
that include Kerinci Lake Festival , and supporting attractions that include
features surrounding the park.
The analysis on the effectiveness of the existing promotional programs
indicated that the variety of information sources had the highest effect on
domestic tourists' intention-to-revisit. The level of accessibility to information
sources from other-tourism-support had the second effect on domestic tourists'
intention-to-revisit, followed by professional advice, and advertisement which
has the lowest effect.
A model of domestic tourists' intention-to-revisit a destination could be used to
develop ecotourism promotional strategy in Kerinci District, Jambi, Indonesia. |
| first_indexed | 2025-11-15T07:41:44Z |
| format | Thesis |
| id | upm-10154 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English English |
| last_indexed | 2025-11-15T07:41:44Z |
| publishDate | 2003 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-101542024-03-18T03:55:04Z http://psasir.upm.edu.my/id/eprint/10154/ Ecotourism Promotional Strategy: Domestic Tourists' Intention-To-Revisit Model in Kerinci District, Jambi, Indonesia Prihatno, Joko Studies on intention-to-revisit is important in understanding consumers' (tourists') behavior in relation to their decision to revisit a tourism destination. To determine the factors which influence a tourist's intention to visit an area more than once, a model of intention-to-revisit an ecotourism destination in Kerinci- Jambi was developed and tested using path analysis. The results of the study indicate that domestic tourists' intention-to-revisit are significantly influence by their accessibility to information sources (from professional advice, advertisement, and other-tourism support), the variety of information sources, tourists' perception, satisfaction, image of the destination, and tourists' preference, simultaneously. The results provided an important tool for the application of an intention-to-revisit model in developing an ecotourism promotional strategy in Kerinci District, particularly, the combination of the promotional components, namely; publicity, advertisements, and personal selling. Kerinci District attracted a target market of domestic tourists with an average age of 24 years and a monthly average income of US $80. These domestic tourists observed that Kerinci District has strengths in product characteristics based on nature, serenity, and historical/cultural attractions. Hence, Kerinci is appropriate to be promoted as an integrated ecotourism destination with core attractions that include Kerinci Seblat National Park, complimentary attractions that include Kerinci Lake Festival , and supporting attractions that include features surrounding the park. The analysis on the effectiveness of the existing promotional programs indicated that the variety of information sources had the highest effect on domestic tourists' intention-to-revisit. The level of accessibility to information sources from other-tourism-support had the second effect on domestic tourists' intention-to-revisit, followed by professional advice, and advertisement which has the lowest effect. A model of domestic tourists' intention-to-revisit a destination could be used to develop ecotourism promotional strategy in Kerinci District, Jambi, Indonesia. 2003-10 Thesis NonPeerReviewed text en http://psasir.upm.edu.my/id/eprint/10154/1/FH_2003_16.pdf Prihatno, Joko (2003) Ecotourism Promotional Strategy: Domestic Tourists' Intention-To-Revisit Model in Kerinci District, Jambi, Indonesia. Doctoral thesis, Universiti Putra Malaysia. Ecotourism - Indonesia - Jambi - Case studies English |
| spellingShingle | Ecotourism - Indonesia - Jambi - Case studies Prihatno, Joko Ecotourism Promotional Strategy: Domestic Tourists' Intention-To-Revisit Model in Kerinci District, Jambi, Indonesia |
| title | Ecotourism Promotional Strategy: Domestic Tourists' Intention-To-Revisit Model in Kerinci District, Jambi, Indonesia |
| title_full | Ecotourism Promotional Strategy: Domestic Tourists' Intention-To-Revisit Model in Kerinci District, Jambi, Indonesia |
| title_fullStr | Ecotourism Promotional Strategy: Domestic Tourists' Intention-To-Revisit Model in Kerinci District, Jambi, Indonesia |
| title_full_unstemmed | Ecotourism Promotional Strategy: Domestic Tourists' Intention-To-Revisit Model in Kerinci District, Jambi, Indonesia |
| title_short | Ecotourism Promotional Strategy: Domestic Tourists' Intention-To-Revisit Model in Kerinci District, Jambi, Indonesia |
| title_sort | ecotourism promotional strategy: domestic tourists' intention-to-revisit model in kerinci district, jambi, indonesia |
| topic | Ecotourism - Indonesia - Jambi - Case studies |
| url | http://psasir.upm.edu.my/id/eprint/10154/ http://psasir.upm.edu.my/id/eprint/10154/1/FH_2003_16.pdf |