Factor influencing consumer willingness to pay for green foods consumption

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Factor influencing consumer willingness to pay for green foods consumption

Green food is produced using environmentally friendly technology and will not harm the environment. The main objective of this research is to determine the factors that influence the willingness to pay for the consumption of green foods among Universiti Putra Malaysia (UPM) students. A total of 250...

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Bibliographic Details
Main Authors:	Qing, Tang Chin, Md Jusoh, Zuroni
Format:	Article
Published:	Human Resource Management Academic Research Society 2022
Online Access:	http://psasir.upm.edu.my/id/eprint/101460/

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