Exploring preference heterogeneity and willingness to pay for tourist facility attributes in Kenyir Lake, Malaysia

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Exploring preference heterogeneity and willingness to pay for tourist facility attributes in Kenyir Lake, Malaysia

Natural environments with great recreational value can potentially support tourism, conserve natural areas and prevent environmental damage. However, visiting recreational destinations depends on several motivations related to visitors’ preferences. Therefore, this study aims to identify the heterog...

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Bibliographic Details
Main Authors:	Wan Mohamad, Wan Norhidayah, Mzek, Tareq, Samdin, Zaiton, Hasan-Basri, Bakti
Format:	Article
Published:	Malaysian Economic Association 2022
Online Access:	http://psasir.upm.edu.my/id/eprint/101395/

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