Examining the digital organizational identity through content analysis of missions and vision statements of Malaysian and Singaporean SME company websites

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Examining the digital organizational identity through content analysis of missions and vision statements of Malaysian and Singaporean SME company websites

Purpose: This study aims to examine the current state of mission and vision statements on the company websites of fast-growing Malaysian and Singaporean small- and medium-sized enterprises (SMEs) and analyze how these attributes are functionally used to build a distinct digital organizational identi...

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Bibliographic Details
Main Authors:	Abdullah, Zulhamri, Anumudu, Chinedu Eugenia, Raza, Syed Hassan
Format:	Article
Published:	Emerald Publishing 2022
Online Access:	http://psasir.upm.edu.my/id/eprint/101357/

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