Dive in the flow experience: millennials’ tech-savvy, satisfaction and loyalty in the smart museum

Dive in the flow experience: millennials’ tech-savvy, satisfaction and loyalty in the smart museum

The smart museum, which is the ascendant of the museum industry, has caught academic attention for smart destinations. However, a few studies have examined millennial visitors in the research of smart museums, which are not only the core of the market but also born advantageous to smart technology....

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Bibliographic Details
Main Authors: Rongteng (Renata), Zhang, Abd Rahman, Azmawani
Format: Article
Published: Routledge 2022
Online Access:http://psasir.upm.edu.my/id/eprint/100984/

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