Determinants of consumer’s purchasing behavior towards online food delivery services
This study aimed to examine the determinants of consumer purchasing behavior towards online food delivery services in Peninsular Malaysia. There were 384 respondents involved in this study from states that are Selangor, Johor, Pulau Pinang, and Terengganu through multi-stage cluster sampling and con...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Published: |
Human Resource Management Academic Research Society
2022
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/100923/ |
| _version_ | 1848863448579964928 |
|---|---|
| author | Md Jusoh, Zuroni Saworo, Siti Norizazi Wanani Rahiman, Nurnazrenatasah Zainudin, Norzalina |
| author_facet | Md Jusoh, Zuroni Saworo, Siti Norizazi Wanani Rahiman, Nurnazrenatasah Zainudin, Norzalina |
| author_sort | Md Jusoh, Zuroni |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | This study aimed to examine the determinants of consumer purchasing behavior towards online food delivery services in Peninsular Malaysia. There were 384 respondents involved in this study from states that are Selangor, Johor, Pulau Pinang, and Terengganu through multi-stage cluster sampling and convenience sampling. The data were collected through a questionnaire. This study uses descriptive analysis and Multiple Linear Regression analysis. Multiple Linear Regression analysis found three significant factors: perceived usefulness, attitude, and behavioral intention. These demonstrate as much as 59.2% of the variance in consumer purchasing behavior towards online food delivery services in Peninsular Malaysia is obtained from the influence of attitude, perceived usefulness, and behavioral intention studied, and the attitude factor is the most influence factor influencing consumer’s purchasing behavior towards online food delivery services (?=0.367, p?0.001). In conclusion, attitude, perceived usefulness, and behavioral intention are the determinants of consumer purchasing behavior towards online food delivery services. Therefore, in line with the study's findings, governments and stakeholders need to play important roles in increasing perceived usefulness, attitude, and purchasing intention. Further studies can be expanded to other states in Malaysia to form a larger sample size representing the whole of Malaysia for bias avoidance. |
| first_indexed | 2025-11-15T13:33:05Z |
| format | Article |
| id | upm-100923 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-15T13:33:05Z |
| publishDate | 2022 |
| publisher | Human Resource Management Academic Research Society |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1009232023-07-26T02:38:16Z http://psasir.upm.edu.my/id/eprint/100923/ Determinants of consumer’s purchasing behavior towards online food delivery services Md Jusoh, Zuroni Saworo, Siti Norizazi Wanani Rahiman, Nurnazrenatasah Zainudin, Norzalina This study aimed to examine the determinants of consumer purchasing behavior towards online food delivery services in Peninsular Malaysia. There were 384 respondents involved in this study from states that are Selangor, Johor, Pulau Pinang, and Terengganu through multi-stage cluster sampling and convenience sampling. The data were collected through a questionnaire. This study uses descriptive analysis and Multiple Linear Regression analysis. Multiple Linear Regression analysis found three significant factors: perceived usefulness, attitude, and behavioral intention. These demonstrate as much as 59.2% of the variance in consumer purchasing behavior towards online food delivery services in Peninsular Malaysia is obtained from the influence of attitude, perceived usefulness, and behavioral intention studied, and the attitude factor is the most influence factor influencing consumer’s purchasing behavior towards online food delivery services (?=0.367, p?0.001). In conclusion, attitude, perceived usefulness, and behavioral intention are the determinants of consumer purchasing behavior towards online food delivery services. Therefore, in line with the study's findings, governments and stakeholders need to play important roles in increasing perceived usefulness, attitude, and purchasing intention. Further studies can be expanded to other states in Malaysia to form a larger sample size representing the whole of Malaysia for bias avoidance. Human Resource Management Academic Research Society 2022-12-21 Article PeerReviewed Md Jusoh, Zuroni and Saworo, Siti Norizazi Wanani and Rahiman, Nurnazrenatasah and Zainudin, Norzalina (2022) Determinants of consumer’s purchasing behavior towards online food delivery services. International Journal of Academic Research in Business and Social Sciences, 12 (12). 2094 - 2113. ISSN 2222-6990 https://hrmars.com/index.php/IJARBSS/article/view/16008/Determinants-of-Consumers-Purchasing-Behavior-towards-Online-Food-Delivery-Services 10.6007/IJARBSS/v12-i12/16008 |
| spellingShingle | Md Jusoh, Zuroni Saworo, Siti Norizazi Wanani Rahiman, Nurnazrenatasah Zainudin, Norzalina Determinants of consumer’s purchasing behavior towards online food delivery services |
| title | Determinants of consumer’s purchasing behavior towards online food delivery services |
| title_full | Determinants of consumer’s purchasing behavior towards online food delivery services |
| title_fullStr | Determinants of consumer’s purchasing behavior towards online food delivery services |
| title_full_unstemmed | Determinants of consumer’s purchasing behavior towards online food delivery services |
| title_short | Determinants of consumer’s purchasing behavior towards online food delivery services |
| title_sort | determinants of consumer’s purchasing behavior towards online food delivery services |
| url | http://psasir.upm.edu.my/id/eprint/100923/ http://psasir.upm.edu.my/id/eprint/100923/ http://psasir.upm.edu.my/id/eprint/100923/ |