Determinants of consumer literacy among Universiti Putra Malaysia students
Consumer literacy means whether the consumers can apply the information when making transactions and are more likely to understand how to seek redress. This study aims to determine the factors of consumer literacy among university students. The studied factors were self-efficacy, attitude toward con...
| Main Authors: | , |
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| Format: | Article |
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Human Resource Management Academic Research Society
2022
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| Online Access: | http://psasir.upm.edu.my/id/eprint/100922/ |
| _version_ | 1848863448325160960 |
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| author | Bashri, Zaim Aizat Akmal Abu Bakar, Elistina |
| author_facet | Bashri, Zaim Aizat Akmal Abu Bakar, Elistina |
| author_sort | Bashri, Zaim Aizat Akmal |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Consumer literacy means whether the consumers can apply the information when making transactions and are more likely to understand how to seek redress. This study aims to determine the factors of consumer literacy among university students. The studied factors were self-efficacy, attitude toward consumerism, peer influence, and the intensity of consumer education. The study also aims to see the difference between those involved in the consumer movement and those who were not. The data was collected from 200 respondents who were chosen through cluster samplings. The multiple regression analysis results showed that self–efficacy, attitude towards consumerism, and the intensity of consumer education (frequency, clarity and effectiveness) explain the 13.0 % variance in consumer literacy. Nevertheless, the peer influence had no significant relationship with consumer literacy. The t-test analysis also found that those students involved in the consumer movement at the university had achieved a good literacy level compared to those not involved. The research gives a significant implication to consumers, government, non-government organizations, and institutions of higher learning to draft a consumer policy for young consumers. Consumer education needs to be systematic and more intense, especially in disseminating information more frequently, clearer, and easily accessible to every consumer. |
| first_indexed | 2025-11-15T13:33:05Z |
| format | Article |
| id | upm-100922 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-15T13:33:05Z |
| publishDate | 2022 |
| publisher | Human Resource Management Academic Research Society |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1009222023-07-26T02:37:11Z http://psasir.upm.edu.my/id/eprint/100922/ Determinants of consumer literacy among Universiti Putra Malaysia students Bashri, Zaim Aizat Akmal Abu Bakar, Elistina Consumer literacy means whether the consumers can apply the information when making transactions and are more likely to understand how to seek redress. This study aims to determine the factors of consumer literacy among university students. The studied factors were self-efficacy, attitude toward consumerism, peer influence, and the intensity of consumer education. The study also aims to see the difference between those involved in the consumer movement and those who were not. The data was collected from 200 respondents who were chosen through cluster samplings. The multiple regression analysis results showed that self–efficacy, attitude towards consumerism, and the intensity of consumer education (frequency, clarity and effectiveness) explain the 13.0 % variance in consumer literacy. Nevertheless, the peer influence had no significant relationship with consumer literacy. The t-test analysis also found that those students involved in the consumer movement at the university had achieved a good literacy level compared to those not involved. The research gives a significant implication to consumers, government, non-government organizations, and institutions of higher learning to draft a consumer policy for young consumers. Consumer education needs to be systematic and more intense, especially in disseminating information more frequently, clearer, and easily accessible to every consumer. Human Resource Management Academic Research Society 2022-10-04 Article PeerReviewed Bashri, Zaim Aizat Akmal and Abu Bakar, Elistina (2022) Determinants of consumer literacy among Universiti Putra Malaysia students. International Journal of Academic Research in Business and Social Sciences, 12 (10). 110 - 122. ISSN 2222-6990 https://hrmars.com/index.php/IJARBSS/article/view/15199/Determinants-of-Consumer-Literacy-among-Universiti-Putra-Malaysia-Students 10.6007/IJARBSS/v12-i10/15199 |
| spellingShingle | Bashri, Zaim Aizat Akmal Abu Bakar, Elistina Determinants of consumer literacy among Universiti Putra Malaysia students |
| title | Determinants of consumer literacy among Universiti Putra Malaysia students |
| title_full | Determinants of consumer literacy among Universiti Putra Malaysia students |
| title_fullStr | Determinants of consumer literacy among Universiti Putra Malaysia students |
| title_full_unstemmed | Determinants of consumer literacy among Universiti Putra Malaysia students |
| title_short | Determinants of consumer literacy among Universiti Putra Malaysia students |
| title_sort | determinants of consumer literacy among universiti putra malaysia students |
| url | http://psasir.upm.edu.my/id/eprint/100922/ http://psasir.upm.edu.my/id/eprint/100922/ http://psasir.upm.edu.my/id/eprint/100922/ |