COVID-19 pandemic: the impact on E-commerce and consumer behavior in Pakistan
The study is aimed at identifying the effects of COVID-19 on e-commerce businesses to gain a better understanding of how to sustain and improve the business in a hard-hit economic situation. Coronavirus is a very harmful virus, and it spreads very fast from human to human. The virus is fatal and bri...
| Main Authors: | , , , , |
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| Format: | Article |
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Penerbit UnIPSAS
2022
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| Online Access: | http://psasir.upm.edu.my/id/eprint/100830/ |
| _version_ | 1848863425513390080 |
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| author | Ismail, Kamarulzaman Jantan, Amer Hamzah Muhammad Irfan Naveed, Rana Tahir Ahmed, Shakeel |
| author_facet | Ismail, Kamarulzaman Jantan, Amer Hamzah Muhammad Irfan Naveed, Rana Tahir Ahmed, Shakeel |
| author_sort | Ismail, Kamarulzaman |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | The study is aimed at identifying the effects of COVID-19 on e-commerce businesses to gain a better understanding of how to sustain and improve the business in a hard-hit economic situation. Coronavirus is a very harmful virus, and it spreads very fast from human to human. The virus is fatal and brings many people to death in Pakistan. So, business communication is badly affected. Consequently, business transactions decreased so as economic growth. The survey research is used to collect the data via adopted scales from employees. The findings show that COVID-19 has brought a negative impact on e-commerce businesses. On the other hand, buying behaviour has a significant relationship with e-commerce. It has affected all kinds of businesses, including the SMS sector as well as online businesses. |
| first_indexed | 2025-11-15T13:32:43Z |
| format | Article |
| id | upm-100830 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-15T13:32:43Z |
| publishDate | 2022 |
| publisher | Penerbit UnIPSAS |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1008302023-08-17T08:05:38Z http://psasir.upm.edu.my/id/eprint/100830/ COVID-19 pandemic: the impact on E-commerce and consumer behavior in Pakistan Ismail, Kamarulzaman Jantan, Amer Hamzah Muhammad Irfan Naveed, Rana Tahir Ahmed, Shakeel The study is aimed at identifying the effects of COVID-19 on e-commerce businesses to gain a better understanding of how to sustain and improve the business in a hard-hit economic situation. Coronavirus is a very harmful virus, and it spreads very fast from human to human. The virus is fatal and brings many people to death in Pakistan. So, business communication is badly affected. Consequently, business transactions decreased so as economic growth. The survey research is used to collect the data via adopted scales from employees. The findings show that COVID-19 has brought a negative impact on e-commerce businesses. On the other hand, buying behaviour has a significant relationship with e-commerce. It has affected all kinds of businesses, including the SMS sector as well as online businesses. Penerbit UnIPSAS 2022-10-31 Article PeerReviewed Ismail, Kamarulzaman and Jantan, Amer Hamzah and Muhammad Irfan and Naveed, Rana Tahir and Ahmed, Shakeel (2022) COVID-19 pandemic: the impact on E-commerce and consumer behavior in Pakistan. Jurnal Al-Sirat, 22 (1). 69 - 77. ISSN 1823-4313; ESSN: 2785-9169 https://ejournal.unipsas.edu.my/index.php/alsirat/article/view/274 |
| spellingShingle | Ismail, Kamarulzaman Jantan, Amer Hamzah Muhammad Irfan Naveed, Rana Tahir Ahmed, Shakeel COVID-19 pandemic: the impact on E-commerce and consumer behavior in Pakistan |
| title | COVID-19 pandemic: the impact on E-commerce and consumer behavior in Pakistan |
| title_full | COVID-19 pandemic: the impact on E-commerce and consumer behavior in Pakistan |
| title_fullStr | COVID-19 pandemic: the impact on E-commerce and consumer behavior in Pakistan |
| title_full_unstemmed | COVID-19 pandemic: the impact on E-commerce and consumer behavior in Pakistan |
| title_short | COVID-19 pandemic: the impact on E-commerce and consumer behavior in Pakistan |
| title_sort | covid-19 pandemic: the impact on e-commerce and consumer behavior in pakistan |
| url | http://psasir.upm.edu.my/id/eprint/100830/ http://psasir.upm.edu.my/id/eprint/100830/ |