Country image of gastronomy and branding Hawker Culture: local consumers' perception

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Country image of gastronomy and branding Hawker Culture: local consumers' perception

This study examined local food diners' perceptions of gastronomy—composed of food, country image, and culture—in Singapore, a city-state. This study successfully identified the country image associated with gastronomy by adopting the concept of UNESCO Creative Cities of Gastronomy and explored...

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Bibliographic Details
Main Authors:	Kim, Bona, Lee, Derrick C.H., Chua, Bee-Lia, Han, Heesup
Format:	Article
Published:	Elsevier 2022
Online Access:	http://psasir.upm.edu.my/id/eprint/100825/

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