Country image of gastronomy and branding Hawker Culture: local consumers' perception
This study examined local food diners' perceptions of gastronomy—composed of food, country image, and culture—in Singapore, a city-state. This study successfully identified the country image associated with gastronomy by adopting the concept of UNESCO Creative Cities of Gastronomy and explored...
| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Elsevier
2022
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| Online Access: | http://psasir.upm.edu.my/id/eprint/100825/ |
| _version_ | 1848863424083132416 |
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| author | Kim, Bona Lee, Derrick C.H. Chua, Bee-Lia Han, Heesup |
| author_facet | Kim, Bona Lee, Derrick C.H. Chua, Bee-Lia Han, Heesup |
| author_sort | Kim, Bona |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | This study examined local food diners' perceptions of gastronomy—composed of food, country image, and culture—in Singapore, a city-state. This study successfully identified the country image associated with gastronomy by adopting the concept of UNESCO Creative Cities of Gastronomy and explored the impact of country image on the local diners' perception of Hawker Culture as a country brand, based on the brand resonance model. Image factors (food outlets and restaurants, food activities, education and training, and local ingredients and cooking skills) were explored. The perceived facets of the country were linked to awareness, which in turn stimulated the love for Hawker Culture in forming loyalty. This research provides discernments to rejuvenate and promote Singapore as a UNESCO Creative City of Gastronomy, which will pave the way for the continuous support of Hawker Culture from residents as a notable cultural icon. |
| first_indexed | 2025-11-15T13:32:42Z |
| format | Article |
| id | upm-100825 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-15T13:32:42Z |
| publishDate | 2022 |
| publisher | Elsevier |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1008252023-08-17T07:42:00Z http://psasir.upm.edu.my/id/eprint/100825/ Country image of gastronomy and branding Hawker Culture: local consumers' perception Kim, Bona Lee, Derrick C.H. Chua, Bee-Lia Han, Heesup This study examined local food diners' perceptions of gastronomy—composed of food, country image, and culture—in Singapore, a city-state. This study successfully identified the country image associated with gastronomy by adopting the concept of UNESCO Creative Cities of Gastronomy and explored the impact of country image on the local diners' perception of Hawker Culture as a country brand, based on the brand resonance model. Image factors (food outlets and restaurants, food activities, education and training, and local ingredients and cooking skills) were explored. The perceived facets of the country were linked to awareness, which in turn stimulated the love for Hawker Culture in forming loyalty. This research provides discernments to rejuvenate and promote Singapore as a UNESCO Creative City of Gastronomy, which will pave the way for the continuous support of Hawker Culture from residents as a notable cultural icon. Elsevier 2022-10 Article PeerReviewed Kim, Bona and Lee, Derrick C.H. and Chua, Bee-Lia and Han, Heesup (2022) Country image of gastronomy and branding Hawker Culture: local consumers' perception. Tourism Management Perspectives, 44. art. no. 101036. pp. 1-13. ISSN 2211-9736 https://www.sciencedirect.com/science/article/pii/S2211973622001015 10.1016/j.tmp.2022.101036 |
| spellingShingle | Kim, Bona Lee, Derrick C.H. Chua, Bee-Lia Han, Heesup Country image of gastronomy and branding Hawker Culture: local consumers' perception |
| title | Country image of gastronomy and branding Hawker Culture: local consumers' perception |
| title_full | Country image of gastronomy and branding Hawker Culture: local consumers' perception |
| title_fullStr | Country image of gastronomy and branding Hawker Culture: local consumers' perception |
| title_full_unstemmed | Country image of gastronomy and branding Hawker Culture: local consumers' perception |
| title_short | Country image of gastronomy and branding Hawker Culture: local consumers' perception |
| title_sort | country image of gastronomy and branding hawker culture: local consumers' perception |
| url | http://psasir.upm.edu.my/id/eprint/100825/ http://psasir.upm.edu.my/id/eprint/100825/ http://psasir.upm.edu.my/id/eprint/100825/ |