Corporate social responsibility initiatives and consumer satisfaction in an internet-based company: a mediating role of communication in the social media

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Corporate social responsibility initiatives and consumer satisfaction in an internet-based company: a mediating role of communication in the social media

In the era of brand economy, maintaining a good brand relationship between companies and consumers is the key for enhancing brand competitiveness and also reputations. By fulfilling corporate social responsibility (CSR), companies promote consumers' sensory and cognitive perception of their bra...

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Bibliographic Details
Main Authors:	Xiangzhou, Hua, Mohd Hasan, Nurul Ain, De Costa, Feroz, Abdullah, Zulhamri
Format:	Article
Published:	Human Resource Management Academic Research Society 2022
Online Access:	http://psasir.upm.edu.my/id/eprint/100814/

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