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Carlsberg’s reputation as an influencing factor between consumer attitude towards corporate social responbility and brand acceptance

Corporate social responsibility (CSR) initiatives which are carried out by an organization is one of the most powerful tools towards engaging with the public. Through carrying out such numerous social responsibility initiatives, the organization proofs to society that it is not only focused towards...

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Bibliographic Details
Main Authors:	Mohd Hasan, Nurul Ain, Kumar, Shammanee, Chan, Tak Jie, Costa, Feroz De
Format:	Article
Published:	Human Resource Management Academic Research Society 2022
Online Access:	http://psasir.upm.edu.my/id/eprint/100631/

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