Building virtual rapport with emotion expressions: hotel responses to positive online reviews

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Building virtual rapport with emotion expressions: hotel responses to positive online reviews

The rapid digital revolution in recent decades has transformed conventional Word-of-Mouth (WOM) into electronic WOM (eWOM). The significance of digital emotion in eWOM has been widely recognized due to its influential effect on consumer trust. There is increasing research on digital emotion contagio...

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Bibliographic Details
Main Authors:	Ly, Wen Taw, Libert, Alan R., Paramasivam, Shamala
Format:	Article
Published:	Language Institute, Thammasat University 2022
Online Access:	http://psasir.upm.edu.my/id/eprint/100572/

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