Attitude towards purchase intention for local brand automobiles manufactured locally: a comparative study
Broader accessibility of foreign products to provincial consumers and its resultant effects on local brand production necessitated calls for consumers’ formation of favorable attitudes towards local automobiles manufactured locally in developing countries. While a continuum of studies por...
| Main Authors: | , , , |
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| Format: | Article |
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Jilin University
2022
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| Online Access: | http://psasir.upm.edu.my/id/eprint/100489/ |
| _version_ | 1848863336708440064 |
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| author | Chinedu, Anyanwu Hilary Haron, Sharifah Azizah Hashim, Ahmad Hariza Jo, Ann Ho |
| author_facet | Chinedu, Anyanwu Hilary Haron, Sharifah Azizah Hashim, Ahmad Hariza Jo, Ann Ho |
| author_sort | Chinedu, Anyanwu Hilary |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Broader accessibility of foreign products to provincial consumers and its resultant effects on local brand production necessitated calls for consumers’ formation of favorable attitudes towards local automobiles manufactured locally in developing countries. While a continuum of studies portrayed consumers from developing countries as people with unfavorable attitudes towards local products due to their lower ethnocentric tendencies, a remarkable shift towards this belief has emerged. About 382 samples of potential consumers of Innoson vehicle manufacturing (IVM), and 373 samples of Proton automobile company collected via mall-intercept was used to compare attitudes towards purchase intention for local brand automobiles manufactured in Nigeria and Malaysia. Results revealed that IVM potential consumers exhibited more favorable attitudes than Proton automobile potential consumers. Structural equation modeling (SEM) using AMOS showed that the two models demonstrated a good fit. However, Proton model showed better fitness indices compared to IVM model. The results further depicted that consumer ethnocentrism has a significant influence on attitude towards purchase intention for local brand automobiles manufactured in Nigeria and Malaysia. Proton model revealed that collectivism significantly influenced attitude towards purchase intention for local brand automobiles manufactured locally, whereas collectivism had no significant influence in IVM model. Therefore, favorable attitudes towards purchase intention for local products are unlikely without consumer ethnocentrism, irrespective of consumers’ collectivistic tendencies. Implications of the results are also discussed. |
| first_indexed | 2025-11-15T13:31:18Z |
| format | Article |
| id | upm-100489 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-15T13:31:18Z |
| publishDate | 2022 |
| publisher | Jilin University |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-1004892023-11-23T08:49:48Z http://psasir.upm.edu.my/id/eprint/100489/ Attitude towards purchase intention for local brand automobiles manufactured locally: a comparative study Chinedu, Anyanwu Hilary Haron, Sharifah Azizah Hashim, Ahmad Hariza Jo, Ann Ho Broader accessibility of foreign products to provincial consumers and its resultant effects on local brand production necessitated calls for consumers’ formation of favorable attitudes towards local automobiles manufactured locally in developing countries. While a continuum of studies portrayed consumers from developing countries as people with unfavorable attitudes towards local products due to their lower ethnocentric tendencies, a remarkable shift towards this belief has emerged. About 382 samples of potential consumers of Innoson vehicle manufacturing (IVM), and 373 samples of Proton automobile company collected via mall-intercept was used to compare attitudes towards purchase intention for local brand automobiles manufactured in Nigeria and Malaysia. Results revealed that IVM potential consumers exhibited more favorable attitudes than Proton automobile potential consumers. Structural equation modeling (SEM) using AMOS showed that the two models demonstrated a good fit. However, Proton model showed better fitness indices compared to IVM model. The results further depicted that consumer ethnocentrism has a significant influence on attitude towards purchase intention for local brand automobiles manufactured in Nigeria and Malaysia. Proton model revealed that collectivism significantly influenced attitude towards purchase intention for local brand automobiles manufactured locally, whereas collectivism had no significant influence in IVM model. Therefore, favorable attitudes towards purchase intention for local products are unlikely without consumer ethnocentrism, irrespective of consumers’ collectivistic tendencies. Implications of the results are also discussed. Jilin University 2022-06 Article PeerReviewed Chinedu, Anyanwu Hilary and Haron, Sharifah Azizah and Hashim, Ahmad Hariza and Jo, Ann Ho (2022) Attitude towards purchase intention for local brand automobiles manufactured locally: a comparative study. Journal of Jilin University (Engineering and Technology Edition), 41 (6). 30 - 45. ISSN 1671-5497 https://www.researchgate.net/publication/361557876_ATTITUDE_TOWARDS_PURCHASE_INTENTION_FOR_LOCAL_BRAND_AUTOMOBILES_MANUFACTURED_LOCALLY_A_COMPARATIVE_STUDY 10.17605/OSF.IO/XMBJH |
| spellingShingle | Chinedu, Anyanwu Hilary Haron, Sharifah Azizah Hashim, Ahmad Hariza Jo, Ann Ho Attitude towards purchase intention for local brand automobiles manufactured locally: a comparative study |
| title | Attitude towards purchase intention for local brand automobiles manufactured locally: a comparative study |
| title_full | Attitude towards purchase intention for local brand automobiles manufactured locally: a comparative study |
| title_fullStr | Attitude towards purchase intention for local brand automobiles manufactured locally: a comparative study |
| title_full_unstemmed | Attitude towards purchase intention for local brand automobiles manufactured locally: a comparative study |
| title_short | Attitude towards purchase intention for local brand automobiles manufactured locally: a comparative study |
| title_sort | attitude towards purchase intention for local brand automobiles manufactured locally: a comparative study |
| url | http://psasir.upm.edu.my/id/eprint/100489/ http://psasir.upm.edu.my/id/eprint/100489/ http://psasir.upm.edu.my/id/eprint/100489/ |