Are privacy concerns still relevant? revisiting consumer behaviour in omnichannel retailing

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Are privacy concerns still relevant? revisiting consumer behaviour in omnichannel retailing

Omnichannel retailing is a new retail norm that focuses on providing a seamless interaction between retailers and consumers. Although the effect of omnichannel retailing on business is increasingly recognised, privacy concerns remain a subject of debate and a delicate issue which could potentially i...

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Bibliographic Details
Main Authors:	Cheah, Jun-Hwa, Lim, Xin-Jean, Ting, Hiram, Liu, Yide, Quach, Sara
Format:	Article
Published:	Elsevier 2022
Online Access:	http://psasir.upm.edu.my/id/eprint/100346/

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