Application of UTAUT in analyzing behavioral intention to continue using the online movie platforms

QR Code

Application of UTAUT in analyzing behavioral intention to continue using the online movie platforms

This study uses the Unified Theory of Acceptance and Use of Technology (UTAUT) model to explore the influence factors of behavioral intention to continue using the online movie platforms (OMP) with Structural Equation Modeling. In this study, the model was extended to predict customer use of OMP by...

Full description

Bibliographic Details
Main Authors:	Hao, Yinhua, Yasin, Megat Al Imran, Ng, Boon Sim, Kun, Yu
Format:	Article
Published:	Anka Publishers 2022
Online Access:	http://psasir.upm.edu.my/id/eprint/100326/

Similar Items

Factors influencing college students’ learning intention to online teaching videos during the pandemic in China
by: Hao, Yinhua, et al.
Published: (2024)

A study on the influence of media use on college students' environmental protection behaviors
by: Yinhua, Hao, et al.
Published: (2022)

Analyze on character motivation of road movie
by: Mohd Azzaini, bin Mohd Akil
Published: (2012)

Factors of gratification contributing in continuance intention to watch movies on YouTube
by: Abu Bakar, Mohd Syuhaidi, et al.
Published: (2014)

The representations of Palestinians behavioral attributes in Hollywood movies from 2000 to 2014
by: Saed Juneidi,, et al.
Published: (2021)

Online Shopping Intention and Behaviour of Young and Older Adults in Malaysia. A Theory of UTAUT2
by: Ng, Weng Bu
Published: (2016)

Mediating role of gratification on the relationship between expectation and continuance intention to watch movies on YouTube
by: Abu Bakar, Mohd Syuhaidi
Published: (2017)

Prediction Of User Behavior Intention Towards Robo-Advisor Applications In Fintech Using The Utaut Model
by: Cheong, Suk Fun
Published: (2023)

How gratified are Malaysians and will they continue watching movies on youtube?
by: Abu Bakar, Mohd Syuhaidi, et al.
Published: (2020)

Factors affecting consumer’s continuance online purchase intention in Malaysia
by: Yap, M. F., et al.
Published: (2013)

UTAUT2 influencing the behavioural intention to adopt mobile applications
by: Kuan, Adelyn Lai Kit, et al.
Published: (2014)

Application Of Utaut2 On Peer To Peer (P2p) Lending Platform In Malaysia
by: Ramachandran, Lingeswary
Published: (2024)

Extending the two-stage information systems continuance model: incorporating UTAUT predictors and the role of context
by: Venkatesh, V., et al.
Published: (2011)

Online movie rental system / Lim Kwang Yoong
by: Lim , Kwang Yoong
Published: (2003)

Factors influencing behavioural intention to adopt mobile e-books among undergraduates: UTAUT2 framework
by: Chang, Pui Yee, et al.
Published: (2015)

Utaut factors influencing intention to use social TV among university students
by: Khoshrouzadeh, Jafar
Published: (2020)

A Literature Study on GenAI Adoption Behavior from the UTAUT Perspective
by: Sun, Dongshuo, et al.
Published: (2025)

Exploring factors influencing continuous viewing intention of Chinese documentary programs among undergraduates
by: Li, Mengyu, et al.
Published: (2021)

Explaining intention to use an Enterprise Resource Planning (ERP) System : An extension of the UTAUT model
by: May-Chiun , Lo
Published: (2014)

Explaining intention to use an enterprise resource planning (ERP) system: an extension of the UTAUT model
by: Mei, Ling Keong, et al.
Published: (2012)

Student acceptance towards online learning management system based on UTAUT2 model
by: Musa, Masitah
Published: (2022)

Perceived risk towards continual usage intention of online banking
by: Mohd Tahir, Hirnissa, et al.
Published: (2019)

Factors Influencing Behavioural Intention to Adopt the QR-Code Payment: Extending UTAUT2 Model
by: Suo, Wen Jing, et al.
Published: (2022)

Factors Influencing Behavioural Intention to Adopt the QR-Code Payment: Extending UTAUT2 Model
by: Suo, Wen Jing, et al.
Published: (2022)

Term weighting scheme effect in sentiment analysis of online movie reviews
by: Mat Zin, Harnani, et al.
Published: (2018)

Movie Recommendation System Based on Sentiment Analysis on Movie Reviews
by: Astried, ., et al.
Published: (2022)

Perspectives of Students’ Behavior Towards Mobile Learning (M-learning) in Egypt: an Extension of the UTAUT Model
by: Ali, Reham Adel, et al.
Published: (2016)

Hotel website dimensions – analyzing international tourists’ intention to purchase online / Azdel Abdul Aziz
by: Abdul Aziz, Azdel
Published: (2010)

Online tools for analyzing metagenomics data.
by: Tan, Kok Hoong
Published: (2017)

Antecedents of online product recommendation continuous usage intention / Muhammad Ashraf
by: Muhammad , Ashraf
Published: (2016)

Researching End-Users’ Intention To Use And Usage Of Erp System: A Replication And Extension Of Utaut Model
by: Keong, Mei Ling
Published: (2008)

Exploring sexual health information technology adoption intention: a systematic review through the lens of UTAUT
by: Zhang, Xin, et al.
Published: (2024)

Engaging users using movie mobile advertising: technology acceptance and purchase intention
by: Abu Bakar, Mohd Syuhaidi, et al.
Published: (2014)

A systematic review on factors influencing watching movies online among youth
by: Yening, Yang, et al.
Published: (2023)

The determinants that affect university students’ intention to use online recruitment platforms in Malaysia
by: Liong, Christine Siaw Fung, et al.
Published: (2022)

Noise exposure assessment during movie screenings at a movie theatre in Kuantan
by: Ishak, Juliahana, et al.
Published: (2017)

Understanding movie streaming websites in Indonesia as unlimited movie access in the digital era
by: Wibowo, Tangguh Okta
Published: (2019)

Students’ satisfaction and intention to continue online learning during the Covid-19 pandemic
by: Siti Ngayesah Ab Hamid,, et al.
Published: (2022)

Technology acceptance and purchase intention towards movie mobile advertising among youth in Malaysia
by: Abu Bakar, Mohd Syuhaidi, et al.
Published: (2014)

A bibliometric analysis of the E-government studies with (UTAUT)
by: Amrouni, Khaled I. A., et al.
Published: (2018)