Antecedents of Facebook e-purchasing site and social CRM: a structural equation modeling from the customers’ perspectives

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Antecedents of Facebook e-purchasing site and social CRM: a structural equation modeling from the customers’ perspectives

Social Customer Relationship Management (Social CRM) is gaining ground globally, especially in this era that demands cashless transactions for promoting social commerce and reducing the spread of COVID-19. However, in some emerging nations like Nigeria, Social CRM via Facebook from the customer'...

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Bibliographic Details
Main Authors:	Anumudu, Chinedu Eugenia, Ogbomeh, Felix Chuks, Yasin, Megat Al Imran
Format:	Article
Published:	Taylor's College 2022
Online Access:	http://psasir.upm.edu.my/id/eprint/100277/

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