Sheng, M., & Kamal Basha, N. (2022). A conceptual framework to study effective short-video platform advertising on Chinese generation Y consumer online purchase intention. World Scientific and Engineering Academy and Society.
Chicago Style (17th ed.) CitationSheng, Mengyan, and Norazlyn Kamal Basha. A Conceptual Framework to Study Effective Short-video Platform Advertising on Chinese Generation Y Consumer Online Purchase Intention. World Scientific and Engineering Academy and Society, 2022.
MLA (9th ed.) CitationSheng, Mengyan, and Norazlyn Kamal Basha. A Conceptual Framework to Study Effective Short-video Platform Advertising on Chinese Generation Y Consumer Online Purchase Intention. World Scientific and Engineering Academy and Society, 2022.
Warning: These citations may not always be 100% accurate.