Bridging the Arts, Tourism, and Cultural Sector through Public-Private Partnership Collaborations

Public Private Partnership (PPP) has become increasingly popular choice for policymakers to implement important public works or events projects, especially when facing the shortage of financial resources allocated by the government and where it is necessary to counter public inefficiency (Terry, 199...

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Main Authors: Qistina Donna Lee, Abdullah, Salmiah, Abdul Hamid
Format: Proceeding
Language:English
Published: 2015
Subjects:
Online Access:http://ir.unimas.my/id/eprint/9927/
http://ir.unimas.my/id/eprint/9927/1/ICACA%20Proceedings_Qistina.pdf
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author Qistina Donna Lee, Abdullah
Salmiah, Abdul Hamid
author_facet Qistina Donna Lee, Abdullah
Salmiah, Abdul Hamid
author_sort Qistina Donna Lee, Abdullah
building UNIMAS Institutional Repository
collection Online Access
description Public Private Partnership (PPP) has become increasingly popular choice for policymakers to implement important public works or events projects, especially when facing the shortage of financial resources allocated by the government and where it is necessary to counter public inefficiency (Terry, 1996 and Alfen et al., 2009). Under the Ninth Malaysia Plan, the government announced the organization of public events through the Public Private Partnership (hereafter cited as PPP) initiative. The Ministry of Tourism and Culture Malaysia implements this policy as it recognizes the key role of PPP in developing and sustaining the local cultural tourism industry that has great potential for promoting Malaysia as an international tourist destination. Taking into consideration the key role of PPP in the country’s cultural tourism industry, this evaluative research seeks to analyze the effectiveness of the strategic alliances between the arts, tourism, and cultural organizations using the Partnership Model adopted from the Government-Non-profit model (Brinkerhoff, 2002). A survey was administered to the management staffs of selected government agencies, offices, units, and private sectors that were involved in the PPP projects during the course research. The survey data were analyzed using correlation and nonparametric analyses and the results were discussed. The data gathered were analyzed through correlation and Non-parametric statistics analysis. Thus, a new partnership model of Art, Tourism and Culture will be constructed to be used a guideline in the PPP collaboration projects.
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spelling unimas-99272023-05-25T02:48:40Z http://ir.unimas.my/id/eprint/9927/ Bridging the Arts, Tourism, and Cultural Sector through Public-Private Partnership Collaborations Qistina Donna Lee, Abdullah Salmiah, Abdul Hamid H Social Sciences (General) Public Private Partnership (PPP) has become increasingly popular choice for policymakers to implement important public works or events projects, especially when facing the shortage of financial resources allocated by the government and where it is necessary to counter public inefficiency (Terry, 1996 and Alfen et al., 2009). Under the Ninth Malaysia Plan, the government announced the organization of public events through the Public Private Partnership (hereafter cited as PPP) initiative. The Ministry of Tourism and Culture Malaysia implements this policy as it recognizes the key role of PPP in developing and sustaining the local cultural tourism industry that has great potential for promoting Malaysia as an international tourist destination. Taking into consideration the key role of PPP in the country’s cultural tourism industry, this evaluative research seeks to analyze the effectiveness of the strategic alliances between the arts, tourism, and cultural organizations using the Partnership Model adopted from the Government-Non-profit model (Brinkerhoff, 2002). A survey was administered to the management staffs of selected government agencies, offices, units, and private sectors that were involved in the PPP projects during the course research. The survey data were analyzed using correlation and nonparametric analyses and the results were discussed. The data gathered were analyzed through correlation and Non-parametric statistics analysis. Thus, a new partnership model of Art, Tourism and Culture will be constructed to be used a guideline in the PPP collaboration projects. 2015-10-23 Proceeding NonPeerReviewed text en http://ir.unimas.my/id/eprint/9927/1/ICACA%20Proceedings_Qistina.pdf Qistina Donna Lee, Abdullah and Salmiah, Abdul Hamid (2015) Bridging the Arts, Tourism, and Cultural Sector through Public-Private Partnership Collaborations. In: 4th International Conference of Applied and Creative Arts Proceeding, 22 OCTOBER - 23 OCTOBER 2015, UNIMAS.
spellingShingle H Social Sciences (General)
Qistina Donna Lee, Abdullah
Salmiah, Abdul Hamid
Bridging the Arts, Tourism, and Cultural Sector through Public-Private Partnership Collaborations
title Bridging the Arts, Tourism, and Cultural Sector through Public-Private Partnership Collaborations
title_full Bridging the Arts, Tourism, and Cultural Sector through Public-Private Partnership Collaborations
title_fullStr Bridging the Arts, Tourism, and Cultural Sector through Public-Private Partnership Collaborations
title_full_unstemmed Bridging the Arts, Tourism, and Cultural Sector through Public-Private Partnership Collaborations
title_short Bridging the Arts, Tourism, and Cultural Sector through Public-Private Partnership Collaborations
title_sort bridging the arts, tourism, and cultural sector through public-private partnership collaborations
topic H Social Sciences (General)
url http://ir.unimas.my/id/eprint/9927/
http://ir.unimas.my/id/eprint/9927/1/ICACA%20Proceedings_Qistina.pdf