Emotional Quotient: Comparing Multi Level Marketing And
Non-Multi Level Marketing Print Advertisements

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Emotional Quotient: Comparing Multi Level Marketing And Non-Multi Level Marketing Print Advertisements

The topic of emotion in consumer behaviour is as complex and intriguing as the issue of how emotion can be used in advertising. Emotion has been shown to play an important role in advertising and marketing (Edell and Burke, 1987). Emotion towards advertisements creates a possibility for affective co...

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Bibliographic Details
Main Authors:	Ernest Cyril, de Run, Afzazuliana, Abd. Jalil
Format:	Article
Language:	English
Published:	Universiti Malaysia Sarawak, (UNIMAS) 2003
Subjects:	HB Economic Theory
Online Access:	http://ir.unimas.my/id/eprint/9768/ http://ir.unimas.my/id/eprint/9768/1/EMOTIONAL%20QUOTIENT.pdf

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