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Brand equity and firm performance : evidence from trading and service sector in Malaysia

The purpose of this study is to investigate interrelationships between brand equity and firm performance in Malaysia. The study used a sample of 100 firms in trading and service sector listed on the Bursa Malaysia in 2008. The methodology applied in this study is Multiple Ordinary Least Squares (...

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Bibliographic Details
Main Author:	Lim, Chin Chien
Format:	Final Year Project Report / IMRAD
Language:	English
Published:	Universiti Malaysia Sarawak, (UNIMAS) 2010
Subjects:	HB Economic Theory
Online Access:	http://ir.unimas.my/id/eprint/970/ http://ir.unimas.my/id/eprint/970/1/Lim%20Chin%20Chien%20ft.pdf

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