Brand equity and firm performance : evidence from trading and service sector in Malaysia
The purpose of this study is to investigate interrelationships between brand equity and firm performance in Malaysia. The study used a sample of 100 firms in trading and service sector listed on the Bursa Malaysia in 2008. The methodology applied in this study is Multiple Ordinary Least Squares (...
| Main Author: | |
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| Format: | Final Year Project Report / IMRAD |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak, (UNIMAS)
2010
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/970/ http://ir.unimas.my/id/eprint/970/1/Lim%20Chin%20Chien%20ft.pdf |
| _version_ | 1848834680171790336 |
|---|---|
| author | Lim, Chin Chien |
| author_facet | Lim, Chin Chien |
| author_sort | Lim, Chin Chien |
| building | UNIMAS Institutional Repository |
| collection | Online Access |
| description | The purpose of this study is to investigate interrelationships between brand equity
and firm performance in Malaysia. The study used a sample of 100 firms in trading
and service sector listed on the Bursa Malaysia in 2008. The methodology applied in
this study is Multiple Ordinary Least Squares (OLS) regression. The result indicated
that brand equity could affect the firm performance and thus, influence the stock
price of the firm. The brand equity of the firm could further enhance firm
performance. Therefore, this result confirms that there is a positive relationship
between brand equity and firm performance. |
| first_indexed | 2025-11-15T05:55:49Z |
| format | Final Year Project Report / IMRAD |
| id | unimas-970 |
| institution | Universiti Malaysia Sarawak |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T05:55:49Z |
| publishDate | 2010 |
| publisher | Universiti Malaysia Sarawak, (UNIMAS) |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | unimas-9702023-09-04T03:56:44Z http://ir.unimas.my/id/eprint/970/ Brand equity and firm performance : evidence from trading and service sector in Malaysia Lim, Chin Chien HB Economic Theory The purpose of this study is to investigate interrelationships between brand equity and firm performance in Malaysia. The study used a sample of 100 firms in trading and service sector listed on the Bursa Malaysia in 2008. The methodology applied in this study is Multiple Ordinary Least Squares (OLS) regression. The result indicated that brand equity could affect the firm performance and thus, influence the stock price of the firm. The brand equity of the firm could further enhance firm performance. Therefore, this result confirms that there is a positive relationship between brand equity and firm performance. Universiti Malaysia Sarawak, (UNIMAS) 2010 Final Year Project Report / IMRAD NonPeerReviewed text en http://ir.unimas.my/id/eprint/970/1/Lim%20Chin%20Chien%20ft.pdf Lim, Chin Chien (2010) Brand equity and firm performance : evidence from trading and service sector in Malaysia. [Final Year Project Report / IMRAD] (Unpublished) |
| spellingShingle | HB Economic Theory Lim, Chin Chien Brand equity and firm performance : evidence from trading and service sector in Malaysia |
| title | Brand equity and firm performance : evidence from trading and service sector in Malaysia |
| title_full | Brand equity and firm performance : evidence from trading and service sector in Malaysia |
| title_fullStr | Brand equity and firm performance : evidence from trading and service sector in Malaysia |
| title_full_unstemmed | Brand equity and firm performance : evidence from trading and service sector in Malaysia |
| title_short | Brand equity and firm performance : evidence from trading and service sector in Malaysia |
| title_sort | brand equity and firm performance : evidence from trading and service sector in malaysia |
| topic | HB Economic Theory |
| url | http://ir.unimas.my/id/eprint/970/ http://ir.unimas.my/id/eprint/970/1/Lim%20Chin%20Chien%20ft.pdf |