Brand equity and firm performance : evidence from trading and service sector in Malaysia
The purpose of this study is to investigate interrelationships between brand equity and firm performance in Malaysia. The study used a sample of 100 firms in trading and service sector listed on the Bursa Malaysia in 2008. The methodology applied in this study is Multiple Ordinary Least Squares (...
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| Format: | Final Year Project Report / IMRAD |
| Language: | English |
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Universiti Malaysia Sarawak, (UNIMAS)
2010
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| Online Access: | http://ir.unimas.my/id/eprint/970/ http://ir.unimas.my/id/eprint/970/1/Lim%20Chin%20Chien%20ft.pdf |
| Summary: | The purpose of this study is to investigate interrelationships between brand equity
and firm performance in Malaysia. The study used a sample of 100 firms in trading
and service sector listed on the Bursa Malaysia in 2008. The methodology applied in
this study is Multiple Ordinary Least Squares (OLS) regression. The result indicated
that brand equity could affect the firm performance and thus, influence the stock
price of the firm. The brand equity of the firm could further enhance firm
performance. Therefore, this result confirms that there is a positive relationship
between brand equity and firm performance. |
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