Lim, C. C. (2010). Brand equity and firm performance: Evidence from trading and service sector in Malaysia. Universiti Malaysia Sarawak, (UNIMAS).
Chicago Style (17th ed.) CitationLim, Chin Chien. Brand Equity and Firm Performance: Evidence from Trading and Service Sector in Malaysia. Universiti Malaysia Sarawak, (UNIMAS), 2010.
MLA (9th ed.) CitationLim, Chin Chien. Brand Equity and Firm Performance: Evidence from Trading and Service Sector in Malaysia. Universiti Malaysia Sarawak, (UNIMAS), 2010.
Warning: These citations may not always be 100% accurate.