A survey on sms mobile marketing : antecedents to permission on young consumers

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A survey on sms mobile marketing : antecedents to permission on young consumers

The objective of this study is to exam the significance relationship between the four antecedent factors of mobile market experience, personal trust, perceived control, institutional trust, and interaction gender that affects young consumers' willingness to give permission in receiving SMS adve...

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Bibliographic Details
Main Author:	Teo, Huey Lian
Format:	Final Year Project Report / IMRAD
Language:	English English
Published:	Universiti Malaysia Sarawak, (UNIMAS) 2010
Subjects:	H Social Sciences (General) HB Economic Theory
Online Access:	http://ir.unimas.my/id/eprint/965/ http://ir.unimas.my/id/eprint/965/1/huey.pdf http://ir.unimas.my/id/eprint/965/8/Teo%20Huey%20Lian.pdf

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