A survey on sms mobile marketing : antecedents to permission on young consumers
The objective of this study is to exam the significance relationship between the four antecedent factors of mobile market experience, personal trust, perceived control, institutional trust, and interaction gender that affects young consumers' willingness to give permission in receiving SMS adve...
| Main Author: | |
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| Format: | Final Year Project Report / IMRAD |
| Language: | English English |
| Published: |
Universiti Malaysia Sarawak, (UNIMAS)
2010
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/965/ http://ir.unimas.my/id/eprint/965/1/huey.pdf http://ir.unimas.my/id/eprint/965/8/Teo%20Huey%20Lian.pdf |
| _version_ | 1848834678701686784 |
|---|---|
| author | Teo, Huey Lian |
| author_facet | Teo, Huey Lian |
| author_sort | Teo, Huey Lian |
| building | UNIMAS Institutional Repository |
| collection | Online Access |
| description | The objective of this study is to exam the significance relationship between the four antecedent factors of mobile market experience, personal trust, perceived control, institutional trust, and interaction gender that affects young consumers' willingness to give permission in receiving SMS advertising. |
| first_indexed | 2025-11-15T05:55:48Z |
| format | Final Year Project Report / IMRAD |
| id | unimas-965 |
| institution | Universiti Malaysia Sarawak |
| institution_category | Local University |
| language | English English |
| last_indexed | 2025-11-15T05:55:48Z |
| publishDate | 2010 |
| publisher | Universiti Malaysia Sarawak, (UNIMAS) |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | unimas-9652024-05-03T08:17:19Z http://ir.unimas.my/id/eprint/965/ A survey on sms mobile marketing : antecedents to permission on young consumers Teo, Huey Lian H Social Sciences (General) HB Economic Theory The objective of this study is to exam the significance relationship between the four antecedent factors of mobile market experience, personal trust, perceived control, institutional trust, and interaction gender that affects young consumers' willingness to give permission in receiving SMS advertising. Universiti Malaysia Sarawak, (UNIMAS) 2010 Final Year Project Report / IMRAD NonPeerReviewed text en http://ir.unimas.my/id/eprint/965/1/huey.pdf text en http://ir.unimas.my/id/eprint/965/8/Teo%20Huey%20Lian.pdf Teo, Huey Lian (2010) A survey on sms mobile marketing : antecedents to permission on young consumers. [Final Year Project Report / IMRAD] (Unpublished) |
| spellingShingle | H Social Sciences (General) HB Economic Theory Teo, Huey Lian A survey on sms mobile marketing : antecedents to permission on young consumers |
| title | A survey on sms mobile marketing : antecedents to permission on young consumers |
| title_full | A survey on sms mobile marketing : antecedents to permission on young consumers |
| title_fullStr | A survey on sms mobile marketing : antecedents to permission on young consumers |
| title_full_unstemmed | A survey on sms mobile marketing : antecedents to permission on young consumers |
| title_short | A survey on sms mobile marketing : antecedents to permission on young consumers |
| title_sort | survey on sms mobile marketing : antecedents to permission on young consumers |
| topic | H Social Sciences (General) HB Economic Theory |
| url | http://ir.unimas.my/id/eprint/965/ http://ir.unimas.my/id/eprint/965/1/huey.pdf http://ir.unimas.my/id/eprint/965/8/Teo%20Huey%20Lian.pdf |