Perceptions of effective facebook advertising and its relation to consumers' decision to buy.

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Perceptions of effective facebook advertising and its relation to consumers' decision to buy.

The objective of this study is to examine the perception of consumers based on the Six-factor Facets Model of Effect and social factors toward the effectiveness of Facebook advertising and its relation to their decision to buy. As a result, seven (7) hypotheses were developed. A total of 500 ques...

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Bibliographic Details
Main Author:	Wong, Lily
Format:	Thesis
Language:	English
Published:	Universiti Malaysia Sarawak, (UNIMAS) 2013
Subjects:	H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/9379/ http://ir.unimas.my/id/eprint/9379/2/Lily%28fulltext%29.pdf

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